Social media sites are mainly accessed via mobile devices and we, as users, tend to mindlessly scroll through our social feeds until something grabs our attention at which point we stop the scroll and take time to read more about … Continue reading →
Keeping Your Social Media Accounts Secure: I have had it in my mind to write this article for a little while, but there has been an abundance of time-sensitive topics that have superseded it. That was until earlier this week … Continue reading →
Brand Safety Tips For Facebook Ads: Placing ads on Facebook has become increasingly complex. This is not a bad thing, as the different selection options allow for highly targeted ad campaigns. You can customise your audience by age, gender, interests, … Continue reading →
There’s no doubt that social media is a vital tool for businesses of all sizes, for both B2C (those that sell to consumers) and B2B (those that sell to businesses). It’s an inexpensive marketing option and delivers a great return … Continue reading →
The New Year is upon us, probably just like you, my thoughts have turned to planning for the year ahead. You may already have or at least be working on your marketing strategy for the year, so once the overall … Continue reading →
Fake News is the term used to describe news stories on social media and in traditional press that have a few grains of truth but are largely, well, fake. Since the possibility of a General Election emerged, we have been … Continue reading →
Creating a continuous stream of fresh Social Media content can be a little challenging. To help your creative juices to flow, I have compiled 15 social media content ideas for you to try: Run A Competition Especially good for consumer-based … Continue reading →
Tell Your Story: Giving your followers a unique and engaging experience is becoming increasingly important for social media marketing. Social media sites are constantly developing new tools and features which are providing businesses across a wide range of sectors, the … Continue reading →
In October, Google announced that it was shutting Google+ for consumers. This didn’t come as a huge surprise to most industry insiders, the platform had been struggling to make headway. While Google+ does have its stalwarts – there’s a petition … Continue reading →
Marketing in any format is all about knowing and appealing to your target market, something you cannot do on social sites, if you don’t know where your markets are. As has become customary, in this article we review the statistics … Continue reading →
2018 has seen a lot of changes to Facebook, including algorithms that appear to heavily constrict the content from our own friends and family, is it any wonder that the business side of Facebook has also been affected? To the … Continue reading →
Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading →
