In October, Google announced that it was shutting Google+ for consumers. This didn’t come as a huge surprise to most industry insiders, the platform had been struggling to make headway. While Google+ does have its stalwarts – there’s a petition … Continue reading →
Marketing in any format is all about knowing and appealing to your target market, something you cannot do on social sites, if you don’t know where your markets are. As has become customary, in this article we review the statistics … Continue reading →
2018 has seen a lot of changes to Facebook, including algorithms that appear to heavily constrict the content from our own friends and family, is it any wonder that the business side of Facebook has also been affected? To the … Continue reading →
Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading →
There is expected to be nearly 3 billion of us using social media in one form or another by the end of the decade. Whether you’re a Facebook traditionalist, a recent convert to Snapchat or prefer to advertise your services … Continue reading →
Using video on social media sites has become an increasingly popular way of marketing for businesses of all sizes. With online video editing services and the power of smartphone cameras, there’s plenty of scope for producing engaging and imaginative content … Continue reading →
Facebook boasts some 2 billion active users worldwide and it continues to be an important marketing platform for businesses of all sizes. If you still think Facebook is just for consumers or B2C then you are missing out! With the … Continue reading →
In January I attended Facebook Gather, one of 250 delegates invited from across Europe to share best practices. The event was held in Brussels at the stunning, aptly named Cube. With prestigious speakers like the Chief Operating Officer of Facebook, … Continue reading →
Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading →
The big news for Twitter addicts this month is the increase of post word count from 140 characters to 280. It’s undoubtedly one of the biggest changes for the social media company since it began back in 2006. The trial … Continue reading →
10 Ways to make the most of LinkedIn: For those who want to expand their business contacts or create an online job hunting profile, LinkedIn is the usual port of call. While many open an account and load their CV, … Continue reading →
Social Media Marketing, as with all forms of Business Development, will give much better results if you have and adhere to a plan! Otherwise you may find the return on your time and monetary investment rather poor. Social Media Marketing … Continue reading →
