Facebook boasts some 2 billion active users worldwide and it continues to be an important marketing platform for businesses of all sizes. If you still think Facebook is just for consumers or B2C then you are missing out! With the … Continue reading →
In January I attended Facebook Gather, one of 250 delegates invited from across Europe to share best practices. The event was held in Brussels at the stunning, aptly named Cube. With prestigious speakers like the Chief Operating Officer of Facebook, … Continue reading →
Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading →
For a number of years LinkedIn has been THE social network to advertise jobs. Everyone using LinkedIn is there with their professional head on. So, it makes sense to post your job advert there. Doesn’t it? Enter Facebook. Not one … Continue reading →
Successful Facebook Adverts – At the recent Northamptonshire Chamber of Commerce Exhibition, I had the honour of presenting one of the hour long seminar slots. Predictably, I chose to enlighten the attendees about running Successful Facebook Adverts. The seminar was … Continue reading →
Organic Reach for Facebook Business Pages Over recent years there has been an increase in how many pages each user likes and the number of Facebook friends we have. This is why you only ever see relevant posts on the … Continue reading →
Once your Facebook ad campaign has been approved and is live, you will be able to monitor the results and see how it is performing through your Facebook Ads dashboard. The success of any marketing initiative depends a lot on … Continue reading →
Once you have decided on your campaign objectives, identified your audience and set your budget, the next step is to create a powerful ad that stands out and gets people to click to your chosen location. Facebook Ad Manager makes … Continue reading →
Since they introduced the ability to boost posts, Facebook adverts have been a great way to reach specific target markets. Roll on a few years, after an awful lot of work into demographics and user behaviours and various high tech … Continue reading →
One of the more powerful tools that Facebook Ads offers is the ability to filter a range of demographics so that your message gets to the kind of people who are going to appreciate it and are more likely to … Continue reading →
Facebook ads are a highly targeted digital marketing tool that when applied right, can reap high returns on your investment. However, many small businesses have dabbled with Facebook ads and not really got very far, falling foul of restrictions like … Continue reading →
In 2015 Facebook compiled a ‘ Facebook Success Story’ about Business Development Specialists, The Last Hurdle and how they have grown their business through Facebook. In this interview, Jules White the founder of The Last Hurdle explains to Facebook how … Continue reading →
