What is UX?
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
Category Archives: Marketing
Successful Facebook Adverts
Successful Facebook Adverts – At the recent Northamptonshire Chamber of Commerce Exhibition, I had the honour of presenting one of the hour long seminar slots. Predictably, I chose to enlighten the attendees about running Successful Facebook Adverts. The seminar was … Continue reading →
Introducing Workplace by Facebook
As you may have gathered from previous articles, I am a huge fan of utilising Facebook for Business. With the launch of Workplace, this ‘crush’ has increased beyond measure. What is Workplace by Facebook? Most will already know the origins … Continue reading →
Adding a Services section to your Facebook Business Page
If you are using social media to market your business, then in all likelihood you will have a Facebook Business Page. It is imperative that your Facebook Business Page explains all the key information about your business and what services … Continue reading →
Facebook Champions UK Female Entrepreneurs
It was a great honour recently to be mentioned in an article by Chief Operating Officer of Facebook; Sheryl Sandberg. The post was in Stylist’s People section and was entitled “We can shine a brighter light”: Sheryl Sandberg is on … Continue reading →
The Basics of 360 Degree Pictures
360 degree pictures have revolutionised the way we capture moments, as they are great for scenic landscape shots. Also referred to as panoramic shoots, 360 degree pictures can be taken simply by using the ‘Pano’ feature on most Smart Phones, … Continue reading →
How to remove the suggested video features in YouTube
How to remove the suggested video features in YouTube YouTube videos are a great feature to apply to your website or business presentation, especially as a lot of people find it better to learn and understand a topic when music, … Continue reading →
How to open a Google Analytics account
Google Analytics is a service launched by Google in 2005, which helps online businesses analyse the performance of their websites or applications in terms of traffic. It’s great for keeping track of which pages bring in the most traffic, as … Continue reading →
Tell a story if you really want to be remembered
You can create a strong brand, fill your site with all the features and benefits in the world, but if you want to really engage with visitors then you have to be a good story teller. Since we fell out … Continue reading →
Local Ranking Factors Revealed by Google
Google has updated its help page on local ranking factors quite significantly, as first noticed by Mike Blumenthal in April. Now included for the first time are specific guidelines on how businesses can increase their chances of being found by … Continue reading →
Is The Customer Always Right?
The notion of the customer is always right was originally directed at staff operating in the retail or leisure industries. When someone complains about the food being served, then it’s best to change it without too much fuss because that … Continue reading →
Getting the Most from Professional Headshots
We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading →