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Category Archives: Marketing

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Creating Landing Pages that Convert

The Last Hurdle - Marketing, Social Media Marketing. Posted on 28/09/2023 by Jules White28/09/2023
Creating Landing Pages that Convert - a lady in a yellow shirt holding a laptop excited by what is on the screen

Creating Landing Pages that Convert Landing pages play an instrumental role in converting your website visitors into customers. What should a landing page look like? How do you use one? And what key features should it include? To help answer … Continue reading →

Posted in Marketing | Tagged Creating Landing Pages that Convert | Leave a reply

How to Write a Press Release

The Last Hurdle - Marketing, Social Media Marketing. Posted on 09/06/2023 by Jules White09/06/2023
How to Write a Press Release - a lady in a yellow jumper using a drawn megaphone. A small square image used as a thumbnail.

How to Write a Press Release With the rise of digital media, press releases remain an effective communication tool for businesses. A well-crafted press release can help your brand capture the attention of journalists and news outlets, and in turn, … Continue reading →

Posted in Blog writing, Content Marketing, Copy writing, Digital Marketing, Marketing, Online Marketing, Press Release, Website Content | Tagged How to Write a Press Release | 1 Reply

The Importance of Customer Reviews and How to Encourage Them

The Last Hurdle - Marketing, Social Media Marketing. Posted on 12/05/2023 by Jules White12/05/2023
The Importance of Customer Reviews and How to Encourage Them - picture of a yellow smile

The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re a crucial factor in … Continue reading →

Posted in Digital Marketing, Marketing, Online Marketing | Tagged The Importance of Customer Reviews and How to Encourage Them | 1 Reply

Why Giving Clients What They Want Isn’t Always the Best Strategy

The Last Hurdle - Marketing, Social Media Marketing. Posted on 23/04/2023 by Jules White23/04/2023
Why Giving Clients What They Want Isn't Always the Best Strategy

Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may … Continue reading →

Posted in Digital Marketing, Email Marketing, Facebook, Google, Google Ads, Instagram, LinkedIn, Marketing, Online Marketing, Organic SEO, SEO, Social Media, Social Media Marketing, Twitter, Website Content, Website Design, Website Development, Website rankings | Tagged Why Giving Clients What They Want Isn't Always the Best Strategy | 1 Reply

Product Photography Tips

The Last Hurdle - Marketing, Social Media Marketing. Posted on 25/01/2023 by Jules White25/01/2023
Product Photography Tips: a lady leaping with balloons for a photoshoot, neutral background

Product Photography Tips Product photography is an essential aspect of website design, if your pictures aren’t appealing then you could end up losing interest. Good product photography helps to showcase your products in the best possible light, making them more … Continue reading →

Posted in Blog, Content Marketing, Digital Marketing, Marketing, Online Marketing, Photography, Photoshoot, Product Photography, Social Media, Social Media Marketing, Website Content, Website Design, Website Development, Websites | 1 Reply

Twitter Fleets

The Last Hurdle - Marketing, Social Media Marketing. Posted on 21/11/2020 by Jules White21/11/2020
Twitter Fleets

Just when you thought it was safe to go back into the water, Twitter has introduced Fleets. Essentially at first glance, they appear to work along the same lines as Facebook and Instagram Story posts, the items you “Fleet” (see … Continue reading →

Posted in Marketing | 1 Reply

And Faith is Restored…

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/03/2020 by Jules White22/09/2021
And Faith is Restored

This week I received an email communication that stopped me dead in my tracks (and caused me to change the topic of this article). Probably, just like you I have received umpteen “Coronavirus deal emails” as some clumsy marketeer’s attempt … Continue reading →

Posted in Business Advice, Business Development, Digital Marketing, Marketing | Tagged And Faith is Restored | Leave a reply

15 Social Media Content Ideas

The Last Hurdle - Marketing, Social Media Marketing. Posted on 06/10/2019 by Jules White06/10/2019
15 Social Media Content Ideas

Creating a continuous stream of fresh Social Media content can be a little challenging. To help your creative juices to flow, I have compiled 15 social media content ideas for you to try: Run A Competition Especially good for consumer-based … Continue reading →

Posted in Content Marketing, Digital Marketing, Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged 15 Social Media Content Ideas | 1 Reply

What is UX?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 12/07/2019 by Jules White12/07/2019

A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →

Posted in Content Marketing, Digital Marketing, Marketing, Online Marketing, UX, Websites | Tagged What is UX | Leave a reply

Successful Facebook Adverts

The Last Hurdle - Marketing, Social Media Marketing. Posted on 21/04/2017 by Jules White19/01/2019
Successful Facebook Adverts

Successful Facebook Adverts – At the recent Northamptonshire Chamber of Commerce Exhibition, I had the honour of presenting one of the hour long seminar slots. Predictably, I chose to enlighten the attendees about running Successful Facebook Adverts. The seminar was … Continue reading →

Posted in Digital Marketing, Facebook, Facebook Ads, Facebook for business, Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged Successful Facebook Adverts | Leave a reply

Introducing Workplace by Facebook

The Last Hurdle - Marketing, Social Media Marketing. Posted on 19/12/2016 by Jules White19/01/2019
Introducing Workplace by Facebook

As you may have gathered from previous articles, I am a huge fan of utilising Facebook for Business. With the launch of Workplace, this ‘crush’ has increased beyond measure. What is Workplace by Facebook? Most will already know the origins … Continue reading →

Posted in Facebook, Marketing, Workplace by Facebook | Tagged Introducing Workplace by Facebook | Leave a reply

Adding a Services section to your Facebook Business Page

The Last Hurdle - Marketing, Social Media Marketing. Posted on 16/10/2016 by Jules White19/01/2019
Services

If you are using social media to market your business, then in all likelihood you will have a Facebook Business Page. It is imperative that your Facebook Business Page explains all the key information about your business and what services … Continue reading →

Posted in Digital Marketing, Facebook, Facebook for business, Marketing, Social Media | Tagged Adding a Services section to your Facebook Business Page, business services, facebook business page | Leave a reply

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