What is Organic SEO? It is the terminology used to describe the processes used to obtain a natural placement (or rank) for your website in the search engine result pages.
At The Last Hurdle we provide:
- Organic SEO solutions that make sense for your business.
- Search optimisation strategies that work for local customers and for the global market place.
- Boost search engine ranking without breaking the rules.
- Integrate organic SEO with other marketing strategies such as social media.
We work with your business to produce optimised website content that boosts your website’s visibility online. The Last Hurdle doesn’t make extravagant and often times exaggerated claims to get you to number one in the rankings for a particular keyword. Our promise is to find the right solutions and sustainable SEO strategies for your business whether you cater for a local customer base or want to attract customers from around the world.
Quote from Google:
“No one can guarantee a #1 ranking on Google.”
At The Last Hurdle we develop the organic SEO strategy that fits your business. This not only includes researching and adding the right keywords and terms, we develop backlinks from high reputation websites and produce high-quality content that will give you the edge in the search engine rankings. We take a long hard look at the structure of your website and how you integrate other marketing initiatives such as your social media strategy to make the most of every opportunity to assist your sites rank.
Our holistic approach offers a truly organic way of improving online visibility that not improves your ranking but also keeps you up-to-date with the current trends in organic SEO marketing. That means your website remains optimised and continues to evolve, giving your brand a much better chance of success now and well into the future.
The Right Keywords for Your Business
The keywords and terms that people put into search engines to find your website are the most important aspect of an organic SEO strategy. We go deep into keyword research to find those terms that are likely to bring highly relevant traffic to your site, including some you may never have thought of. It doesn’t just include the industry standards but long tail keyword combinations that bring smaller numbers who are much more likely to engage with your business and buy your product or service and will in turn help us to win the more competitive, related terms.
Organic SEO isn’t just about getting the right keywords in place. To raise your site rankings, you need to develop the offpage optimisation too! Strong backlinks from reputable sites: they maybe directories, sites with related products/services, blogs, vlogs etc. In the past, the more dubious marketers used to add sites to backlink farms that produced thousands of links. Search engines now see this as a form of spamming and are now far more likely to penalise your rank, some even disappear from the listings altogether. Links to and from relevant, high reputation websites are still key and we can develop the linking strategy that increases your organic ranking whilst bringing relevant traffic to your site.
Creating Content People Want to Read
This is all about having your cake and eating it – if you follow every aspect of some SEO guides your website content would be hard to read and look quite awful. If you design your website simply for user engagement then there may be very little material for a search engine to digest when crawling the site. We want to balance both. Working on your site so that the content is exciting and engaging as well as being optimised for the search engines. Regularly updating your site with valuable new keyword rich content will aid your organic SEO exponentially. We work with your business to make sure you are providing the kind of content that potential customers want to see and that attracts profitable visitors to your site.
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.”
The Right Metrics for Your Strategy
Of course, all the organic SEO in the world is of no use if you don’t measure the results properly. At The Last Hurdle we make sure that you have the right metrics in place – allowing you to focus on the strategies that work and discard the ones that don’t.
For any business to succeed online, it needs to develop a strong organic SEO strategy for all its content. The Last Hurdle delivers the complete set of tools and the knowhow that clearly defines your SEO strategy and gives you a head start over all the rest.
Contact us today for a complimentary consultation and discover how you can develop the competitive edge that makes a difference.