What should be included on a service page?
Deciding what should be included on a service page can be tricky. Everyone has their opinion and the more people you ask the more confusing the answers seem to get. In this blog, we cover one more take for you and hope to shed some light on just what should be there and get you thinking about what your website visitors would find most helpful. A website service page acts as a pivotal touchpoint, directly communicating what your business can offer to potential clients. For businesses aiming to stand apart in a competitive market, the importance of these pages cannot be understated. It’s not merely about listing your services; it’s about reaching out to your audience, solving their queries, and persuading them that you have the perfect solution to their pain point. So, what should a well-crafted service page include? Let’s explore some of the more immediate considerations before we look at a bigger list of service page components you might want to consider adding.
Clear, Concise Headings
Your main heading (H1) should immediately inform visitors what the page is about. Subheadings (H2, H3, etc.) are equally important, helping to organise content into manageable sections. This structure improves readability and ensures that your audience can scan through and easily find the specific information they seek.
Introduction to Your Services
Begin with a brief introduction that addresses the needs or challenges your potential clients face. This approach is not about making a sales pitch right from the off but about showing empathy towards your audience’s pain points and how your services can resolve them.
Detailed Service Descriptions
List each service you offer with a detailed description. Avoid industry jargon that might confuse the average visitor. If technical terms are necessary, provide straightforward explanations. Remember, the key is to be informative, explaining how your services work and how they can benefit the customer, addressing common queries in the process.
Unique Selling Proposition (USP)
Amongst your competitors, what makes your offerings stand out? Perhaps it’s your comprehensive after-sales support, unmatched expertise, or innovative approach. Highlight these unique aspects with persuasive, not pushy, language. It’s your chance to shine, showing potential clients why they should choose you over others.
Client testimonials, case studies, industry accreditations, or awards are excellent trust signals. By showcasing real-life examples of your success and recognition, new visitors will feel more confident in choosing your services. Remember, these need to be genuine and relatable; authenticity is key.
After explaining your services, guide visitors toward the next step with a clear, compelling CTA. Whether you want them to contact you, get a quote, or book a consultation, make sure it’s easy for them to take action. A well-placed, distinct CTA button can significantly influence the user’s journey, nudging them closer to becoming clients.
Address common questions and concerns related to your services. By incorporating an FAQ section, you not only assist your potential clients in their decision-making process but also demonstrate your expertise and reliability as a service provider.
Ensure your contact details are easy to find. Some visitors may have specific questions or prefer discussing their needs directly. Provide multiple contact methods – phone, email, contact form, and possibly a live chat option.
Really think about what should be included on a service page
Your service page is a critical component of your business’s online presence. It is where potential clients evaluate what you offer and decide if it meets their needs. By crafting a clear, informative, and persuasive service page, you directly affect their decision-making process, increasing your chances of conversion. Remember, your audience is looking for solutions – demonstrate that understanding their needs is your priority and provide them with a path to the perfect resolution: your services.
What should be included on a service page? – Additional Components
Creating a comprehensive service page requires a blend of essential elements that cater to the informational needs of your audience while also promoting your business effectively. Below is a larger list of components you might consider including on your service page to make it as informative and engaging as possible:
- Page Title (H1): Clearly states the service being offered.
- Subheadings (H2, H3, etc.): For better content structure and readability.
- Introduction/Overview: A brief paragraph about the services offered and their relevance to potential clients.
- List of Services: A detailed breakdown of each service, which can include: a. Name of the service b. Description c. Features d. Benefits e. Possible applications or uses
- Unique Selling Proposition (USP): Information that distinguishes your services from competitors.
- Pricing Information: Transparent pricing, packages, or the financial expectation for services, if applicable.
- Process/How It Works: An insight into the process of delivering the service from initiation to completion.
- Images/Videos: Visual elements to illustrate services, processes, or completed projects.
- Client Testimonials/Reviews: Authentic feedback from past clients to build trust.
- Case Studies/Portfolios: Real examples of how your service was successfully implemented for clients.
- Certifications/Awards: Any relevant industry certifications, awards, or recognitions.
- Frequently Asked Questions (FAQs): A section addressing common inquiries and concerns about your services.
- Call-to-Action (CTA): Prominent buttons or links guiding visitors to the next step (contact, book a service, get a quote, etc.).
- Contact Information: Easily accessible details for getting in touch (phone number, email address, physical location, etc.).
- Social Proof: Logos of well-known clients, partners, or affiliated organisations.
- Downloadable Resources: Brochures, guides, or whitepapers related to your services.
- Technical Specifications: Necessary for some services, especially in IT or industrial sectors.
- Availability Information: Details on service availability, turnaround times, or booking procedures.
- Legal Information: Terms of service, contracts, or guarantees/warranties related to your service.
- Multilingual Options: Translated pages or features for non-English-speaking clients, if your audience is diverse.
- Live Chat Support: Instant messaging support to help visitors with quick queries.
- Accessibility Features: Options for visually impaired users, such as screen reader support, to make your page more inclusive.
- Performance Indicators: Stats or metrics that showcase the success of your services (like “98% satisfaction rate” or “over two hundred 5 star ratings on Google”).
- Up-Selling or Cross-Selling Sections: Suggestions for other services or packages that clients could find valuable.
- Newsletter Sign-up: Option for visitors to subscribe to receive more information or updates about your services.
- Social Media Buttons: Links or sharing options for enhanced engagement across social media platforms.
Each service page will be unique, reflecting the character and offerings of a business, so it’s vital to select the elements that most effectively communicate the value of your services to your prospective clients. By integrating these components, you can build a comprehensive service page that not only informs but also engages and converts your site visitors.
Need a hand with deciding what should be included on a service page?
Need a hand creating engaging content that does your products and/or services proud? At The Last Hurdle, we write content for a variety of different businesses including nationwide large estate agents, electrical engineers, training providers, local service providers, product descriptions for eCommerce sites and so on. We work across multiple sectors for both consumer audiences and business markets. Contact us on 01604 654545 or email firstname.lastname@example.org for an initial chat to see if we can help you to showcase your services in an engaging and informative way.