We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Are AI Citations the New Vanity Metric? They can be, if you’re focusing on quantity without relevance or context. AI citations are useful. So are AI mentions, recommendations, Share of Voice and the various other measurements appearing alongside our increasingly AI-influenced search landscape. We should measure them. We should understand whether they’re increasing or decreasing. […]
AI Search Jargon Explained What Do GEO, AEO, AI Citations and All the Rest Actually Mean? Just when most businesses had got reasonably comfortable with SEO, digital marketing acquired a whole new vocabulary. AI search. AI visibility. AI citations. Mentions. Prompts. GEO. AEO. LLMO. AI Share of Voice. Excellent. More acronyms. Some of these terms […]
Don’t Copy the Competition. Understand the Customer. One of the first questions we’re often asked when starting work with a new client is: “Have you looked at what our competitors are doing?” The answer is yes. But probably not for the reason you think. Many marketing agencies spend a great deal of time analysing competitors […]
Why You Need to Dust Off Your Directory Listings For years, directory listings have been treated as an afterthought. Many businesses claimed their profile on a handful of directories years ago, forgot about them and moved on (ours included, because there are always more pressing things to do). Others dismissed them entirely, believing they had […]
How Often Should You Update Your Website? The short answer? It depends. What, you wanted a number? “Every month.” “Every six months.” “Every Tuesday after lunch.” Unfortunately, there isn’t a universal answer. The right frequency depends on your business, your objectives and the role your website plays in helping you achieve them. Some businesses only […]
Why Isn’t Google Showing My Meta Description? You’ve written a meta description for your web page. You’ve added it to the website and your SEO plugin may even be showing you a helpful preview of how your page could look in Google. Then you search for the page. Google is showing completely different wording. Helpful. […]
The Missing Layer Between Visibility and Trust For years, a huge amount of marketing activity has focused on visibility. Rank higher. Get more traffic. Increase reach. Generate more impressions. Appear in more places. And there is a logic to that. If people cannot find a business, they have very little opportunity to buy from it. […]
Your Website Is a Business Asset – Treat The Hosting Like One As businesses grow, they naturally invest in better infrastructure. They move into larger premises. They upgrade ageing computers. They replace old company vehicles. They invest in better software, stronger security and more efficient systems. As the business becomes more valuable, so does the […]
How to Audit Your Website for Clarity Before Spending More on Marketing Most businesses don’t intentionally create confusing websites. In fact, many websites are built with the best of intentions. The business knows its services, understands its customers and genuinely wants to be helpful. Yet somehow visitors still leave without making contact. The assumption is […]
Businesses Still Think Customer Journeys Work The Way They Did 10 Years Ago Businesses often talk about customer journeys as though they work the same way they did a decade ago. Awareness. Research. Comparison. Decision. Purchase. Simple. Neat. Easy to map. Easy to report on. The problem is that real customer behaviour rarely looks like […]
