We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Website Maintenance Is More Than WordPress Updates If you pay somebody to maintain your website, what are they actually maintaining? The question sounds simple, but the answer varies enormously. Technical website maintenance is the ongoing work needed to keep a website’s software supported, its essential functions working, its security monitored and its backups usable. It[…]
Your Content Hub May Already Exist Content hubs have become one of those things that almost every marketer seems evangelical about. I can see why. Bringing related content together can help people understand a subject and find the answers they need. But there is a gap in much of the advice about them. Yes, I[…]
The Website Ownership Gap: Responsibility Without Understanding A website can look perfectly healthy while something is going badly wrong underneath it. It can load quickly. The design can look professional. WordPress can show only a handful of recently released updates awaiting review. Customers can browse, complete forms and place orders. The business owner can use[…]
When Automation Makes the Customer Experience Worse I am a huge fan of automation. Used properly, it saves time, creates consistency and takes repetitive work away from people who could be doing something far more valuable. We use marketing automation throughout The Last Hurdle, and I am always looking for sensible opportunities to automate more.[…]
Social Media Has Nowhere Left to Hide For years, businesses have been told they need to be on social media. Facebook, Instagram, LinkedIn, X and whichever platform happened to be gaining attention at the time. Set up an account, build an audience, post regularly and stay visible. What businesses have not always done is stop[…]
Do Search Engines and AI Understand Your Business? You know what your business does. You know what you’re particularly good at, the problems you solve, the questions customers ask, the things that can go wrong and the lessons you’ve learned from years of actually doing the work. Your team knows even more. But how much[…]
Are AI Citations the New Vanity Metric? They can be, if you’re focusing on quantity without relevance or context. AI citations are useful. So are AI mentions, recommendations, Share of Voice and the various other measurements appearing alongside our increasingly AI-influenced search landscape. We should measure them. We should understand whether they’re increasing or decreasing.[…]
AI Search Jargon Explained What Do GEO, AEO, AI Citations and All the Rest Actually Mean? Just when most businesses had got reasonably comfortable with SEO, digital marketing acquired a whole new vocabulary. AI search. AI visibility. AI citations. Mentions. Prompts. GEO. AEO. LLMO. AI Share of Voice. Excellent. More acronyms. Some of these terms[…]
Don’t Copy the Competition. Understand the Customer. One of the first questions we’re often asked when starting work with a new client is: “Have you looked at what our competitors are doing?” The answer is yes. But probably not for the reason you think. Many marketing agencies spend a great deal of time analysing competitors[…]
Why You Need to Dust Off Your Directory Listings For years, directory listings have been treated as an afterthought. Many businesses claimed their profile on a handful of directories years ago, forgot about them and moved on (ours included, because there are always more pressing things to do). Others dismissed them entirely, believing they had[…]
