Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly … Continue reading →
What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your … Continue reading →
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may … Continue reading →
What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might … Continue reading →
For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this … Continue reading →
We all know that website speed is an important factor to get right if we want Google and the other Search Engines to rank our websites. There are many ways to increase the speed of your website! One of the … Continue reading →
Hidden away in Google’s Search Console is a report called Core Web Vitals. This report is a way to measure the quality of a user’s experience provided by your website. The new ranking algorithm, Page Experience which is due for … Continue reading →
When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →
There are a few basic activities you can do to promote your business online and make your business more visible to potential customers. One of these is signing up to Google My Business. It’s free to add your listing and … Continue reading →
Ranking Well on Google. Google is arguably the most well known and popular search engine and it has got there by having a premise that is at once simple and incredibly complex to achieve. It strives to provide any given … Continue reading →
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →
