2018 has seen a lot of changes to Facebook, including algorithms that appear to heavily constrict the content from our own friends and family, is it any wonder that the business side of Facebook has also been affected? To the … Continue reading
The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading
Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, the search engine will implement measures to highlight any website that is flagged as unsecure on their … Continue reading
Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading
There is expected to be nearly 3 billion of us using social media in one form or another by the end of the decade. Whether you’re a Facebook traditionalist, a recent convert to Snapchat or prefer to advertise your services … Continue reading
Using video on social media sites has become an increasingly popular way of marketing for businesses of all sizes. With online video editing services and the power of smartphone cameras, there’s plenty of scope for producing engaging and imaginative content … Continue reading
Facebook boasts some 2 billion active users worldwide and it continues to be an important marketing platform for businesses of all sizes. If you still think Facebook is just for consumers or B2C then you are missing out! With the … Continue reading
In January I attended Facebook Gather, one of 250 delegates invited from across Europe to share best practices. The event was held in Brussels at the stunning, aptly named Cube. With prestigious speakers like the Chief Operating Officer of Facebook, … Continue reading
Cloudflare is a USA based platform that is designed to improve your website performance and keep it more secure. Easy to set up and becoming increasingly popular with businesses across the globe, it is backed by large corporations such as … Continue reading
Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading
There seems to be a lot of marketing myth concerning video and Search Engine Optimisation (SEO). There’s no doubt that video is a powerful marketing tool and is very beneficial when it comes to user engagement, but it’s not entirely … Continue reading
Tag management is an important part of SEO management but one that is often underused or even underestimated by many business. Part of the problem in the past has been the difficulty in keeping these up to date and ensuring … Continue reading