Social media sites are mainly accessed via mobile devices and we, as users, tend to mindlessly scroll through our social feeds until something grabs our attention at which point we stop the scroll and take time to read more about … Continue reading →
Keeping Your Social Media Accounts Secure: I have had it in my mind to write this article for a little while, but there has been an abundance of time-sensitive topics that have superseded it. That was until earlier this week … Continue reading →
Hidden away in Google’s Search Console is a report called Core Web Vitals. This report is a way to measure the quality of a user’s experience provided by your website. The new ranking algorithm, Page Experience which is due for … Continue reading →
Brand Safety Tips For Facebook Ads: Placing ads on Facebook has become increasingly complex. This is not a bad thing, as the different selection options allow for highly targeted ad campaigns. You can customise your audience by age, gender, interests, … Continue reading →
Stop Boosting your Facebook Posts and Use Facebook Ads Manager: Boosting your Facebook post is OK, it is easy to use and you can get some good results, however, Facebook Ads Manager gives you so much more control over where … Continue reading →
When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →
There are a few basic activities you can do to promote your business online and make your business more visible to potential customers. One of these is signing up to Google My Business. It’s free to add your listing and … Continue reading →
This week I received an email communication that stopped me dead in my tracks (and caused me to change the topic of this article). Probably, just like you I have received umpteen “Coronavirus deal emails” as some clumsy marketeer’s attempt … Continue reading →
There’s no doubt that social media is a vital tool for businesses of all sizes, for both B2C (those that sell to consumers) and B2B (those that sell to businesses). It’s an inexpensive marketing option and delivers a great return … Continue reading →
The New Year is upon us, probably just like you, my thoughts have turned to planning for the year ahead. You may already have or at least be working on your marketing strategy for the year, so once the overall … Continue reading →
Fake News is the term used to describe news stories on social media and in traditional press that have a few grains of truth but are largely, well, fake. Since the possibility of a General Election emerged, we have been … Continue reading →
Creating a continuous stream of fresh Social Media content can be a little challenging. To help your creative juices to flow, I have compiled 15 social media content ideas for you to try: Run A Competition Especially good for consumer-based … Continue reading →
