Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading →
There is expected to be nearly 3 billion of us using social media in one form or another by the end of the decade. Whether you’re a Facebook traditionalist, a recent convert to Snapchat or prefer to advertise your services … Continue reading →
Using video on social media sites has become an increasingly popular way of marketing for businesses of all sizes. With online video editing services and the power of smartphone cameras, there’s plenty of scope for producing engaging and imaginative content … Continue reading →
Facebook boasts some 2 billion active users worldwide and it continues to be an important marketing platform for businesses of all sizes. If you still think Facebook is just for consumers or B2C then you are missing out! With the … Continue reading →
In January I attended Facebook Gather, one of 250 delegates invited from across Europe to share best practices. The event was held in Brussels at the stunning, aptly named Cube. With prestigious speakers like the Chief Operating Officer of Facebook, … Continue reading →
Cloudflare is a USA based platform that is designed to improve your website performance and keep it more secure. Easy to set up and becoming increasingly popular with businesses across the globe, it is backed by large corporations such as … Continue reading →
Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading →
There seems to be a lot of marketing myth concerning video and Search Engine Optimisation (SEO). There’s no doubt that video is a powerful marketing tool and is very beneficial when it comes to user engagement, but it’s not entirely … Continue reading →
Tag management is an important part of SEO management but one that is often underused or even underestimated by many business. Part of the problem in the past has been the difficulty in keeping these up to date and ensuring … Continue reading →
The big news for Twitter addicts this month is the increase of post word count from 140 characters to 280. It’s undoubtedly one of the biggest changes for the social media company since it began back in 2006. The trial … Continue reading →
Whether it’s because our employers are adopting flexible working practices, we’ve got to get that urgent job done in the evening or we’ve decided to set up on our own as a freelancer, more and more of us nowadays are … Continue reading →
You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading →
