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Category Archives: Organic SEO

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Google Core Web Vitals

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/08/2020 by Jules White13/08/2020
Google Core Web Vitals

Hidden away in Google’s Search Console is a report called Core Web Vitals. This report is a way to measure the quality of a user’s experience provided by your website. The new ranking algorithm, Page Experience which is due for … Continue reading →

Posted in Google, Google Search Console / Webmaster Tools, Google Update, Organic SEO, SEO, Website rankings | Tagged Google Core Web Vitals | Leave a reply

User Intent

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/04/2020 by Jules White13/04/2020
User Intent

When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →

Posted in Content Marketing, Digital Marketing, Google, Organic SEO, SEO, UX, Website Content, Website rankings | Tagged User Intent | Leave a reply

Ranking Well on Google

The Last Hurdle - Marketing, Social Media Marketing. Posted on 06/09/2019 by Jules White06/09/2019
Ranking Well on Google

Ranking Well on Google. Google is arguably the most well known and popular search engine and it has got there by having a premise that is at once simple and incredibly complex to achieve. It strives to provide any given … Continue reading →

Posted in Content Marketing, Digital Marketing, Google, Online Marketing, Organic SEO, SEO, Website rankings | Tagged Ranking Well on Google | Leave a reply

Voice Search Optimisation

The Last Hurdle - Marketing, Social Media Marketing. Posted on 18/05/2019 by Jules White11/03/2022
Voice Search Optimisation

Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →

Posted in Online Marketing, Organic SEO, SEO, Website rankings | Tagged Voice Search Optimisation | Leave a reply

Understanding Fetch as Google

The Last Hurdle - Marketing, Social Media Marketing. Posted on 11/11/2018 by Jules White19/01/2019
Understanding Fetch as Google

Fetch as Google is a tool available in the Google Asset – Search Console (previously called Webmaster Tools). How does Fetch as Google Work? This tool is a very useful, it enables you to test how Google crawls and renders … Continue reading →

Posted in Google Search Console / Webmaster Tools, Organic SEO, SEO | Tagged Understanding Fetch as Google | Leave a reply

Know the Meaning Behind Website Data

The Last Hurdle - Marketing, Social Media Marketing. Posted on 08/10/2018 by Jules White19/01/2019
Know the Meaning Behind Website Data

With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →

Posted in Google Analytics, Google Search Console / Webmaster Tools, Online Marketing, Organic SEO, SEO, Website rankings, Websites | Tagged Know the Meaning Behind Website Data | Leave a reply

The Importance of a Keyword Research

The Last Hurdle - Marketing, Social Media Marketing. Posted on 10/09/2018 by Jules White19/01/2019
The Importance of a Keyword Research

In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →

Posted in Digital Marketing, Online Marketing, Organic SEO, SEO, Website Content, Website rankings, Websites | Tagged The Importance of a Keyword Research | 3 Replies

Google Search Console

The Last Hurdle - Marketing, Social Media Marketing. Posted on 12/07/2018 by Jules White19/01/2019
Google Search Console

The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading →

Posted in Google Search Console / Webmaster Tools, Organic SEO, SEO, Website rankings | Tagged Google Search Console | 1 Reply

Google to Flag HTTP as Unsecure from July

The Last Hurdle - Marketing, Social Media Marketing. Posted on 15/06/2018 by Jules White19/01/2019
Google to Flag HTTP as Unsecure from July

Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, the search engine will implement measures to highlight any website that is flagged as unsecure on their … Continue reading →

Posted in Digital Marketing, Online Marketing, Organic SEO, SEO | Tagged Google to Flag HTTP as Unsecure from July | Leave a reply

Google Tag Manager

The Last Hurdle - Marketing, Social Media Marketing. Posted on 09/11/2017 by Jules White24/07/2020
Google Tag Manager

Tag management is an important part of SEO management but one that is often underused or even underestimated by many business. Part of the problem in the past has been the difficulty in keeping these up to date and ensuring … Continue reading →

Posted in Google Analytics, Google Search Console / Webmaster Tools, Organic SEO, SEO | Tagged Google Tag Manager | Leave a reply

Understanding Crawl Budget

The Last Hurdle - Marketing, Social Media Marketing. Posted on 08/09/2017 by Jules White22/02/2019

You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading →

Posted in Google Analytics, Google Search Console / Webmaster Tools, Organic SEO, SEO, Website Content, Website rankings | Tagged Understanding Crawl Budget | Leave a reply

Google Inside Premises

The Last Hurdle - Marketing, Social Media Marketing. Posted on 21/05/2017 by Jules White19/01/2019
Google Inside Premises

Google Inside Premises – Google Street View, first launched in the US in 2007 allows users to see their destination before leaving the house! With the addition of Inside Premises Mapping we are now at a point where we can view … Continue reading →

Posted in Digital Marketing, Google+, Online Marketing, Organic SEO, SEO | Tagged Google Inside Premises | Leave a reply

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