Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →
Fetch as Google is a tool available in the Google Asset – Search Console (previously called Webmaster Tools). How does Fetch as Google Work? This tool is a very useful, it enables you to test how Google crawls and renders … Continue reading →
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading →
Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, the search engine will implement measures to highlight any website that is flagged as unsecure on their … Continue reading →
Tag management is an important part of SEO management but one that is often underused or even underestimated by many business. Part of the problem in the past has been the difficulty in keeping these up to date and ensuring … Continue reading →
You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading →
Google Inside Premises – Google Street View, first launched in the US in 2007 allows users to see their destination before leaving the house! With the addition of Inside Premises Mapping we are now at a point where we can view … Continue reading →
Google has updated its help page on local ranking factors quite significantly, as first noticed by Mike Blumenthal in April. Now included for the first time are specific guidelines on how businesses can increase their chances of being found by … Continue reading →
You may have noticed that Google have reduced the number of ad spaces that appear in their search results. While this might please your average consumer looking for a product or service online, for marketing professionals and businesses in general, … Continue reading →
A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for … Continue reading →
