With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading
The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading
Cloudflare is a USA based platform that is designed to improve your website performance and keep it more secure. Easy to set up and becoming increasingly popular with businesses across the globe, it is backed by large corporations such as … Continue reading
You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading
Google has updated its help page on local ranking factors quite significantly, as first noticed by Mike Blumenthal in April. Now included for the first time are specific guidelines on how businesses can increase their chances of being found by … Continue reading
You may have noticed that Google have reduced the number of ad spaces that appear in their search results. While this might please your average consumer looking for a product or service online, for marketing professionals and businesses in general, … Continue reading
A few more changes have been quietly going on in Google camp this month, this time to the Webmaster Guidelines, but with none of the speculation that accompanied the recent changes to the core algorithm. Changes made to Googles Webmaster … Continue reading
Although there has been a lot of fuss made in the past few weeks, Google seems keen to downplay the changes as part of ongoing updates and tweaks. A big deal had been made of the announcement by Google that … Continue reading
Googles’ Webmaster trends analyst stated on Twitter this week that the new penguin algorithm is due to roll out within weeks. The tweet was made off the back of weeks of speculation on social media after website owners noticed significant … Continue reading
There are thousands of people online who promise to make your site SEO friendly and it can be quite difficult to decide who is giving the best advice. For businesses who want to be more visible and build their brand, … Continue reading
When I hear the word Algorithm, I immediately think of difficult mathematical equations from school. In the world of Google and websites, it becomes even more confusing and GCSE mathematic seems like a breeze in comparison. However I will try … Continue reading
