Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly … Continue reading →
What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your … Continue reading →
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may … Continue reading →
For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this … Continue reading →
Hidden away in Google’s Search Console is a report called Core Web Vitals. This report is a way to measure the quality of a user’s experience provided by your website. The new ranking algorithm, Page Experience which is due for … Continue reading →
When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →
Ranking Well on Google. Google is arguably the most well known and popular search engine and it has got there by having a premise that is at once simple and incredibly complex to achieve. It strives to provide any given … Continue reading →
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading →
