About Jules White

Jules White founded The Last Hurdle and runs the Northampton Franchise. Jules is passionate about business development and using her experience to drive SMEs forward!

Google Search Console

Google Search Console

The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading

Facebook Did Not Sell Your Data

Facebook Did Not Sell Your Data

Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading

Facebook Messenger Ads

Facebook Messenger Ads

Facebook boasts some 2 billion active users worldwide and it continues to be an important marketing platform for businesses of all sizes. If you still think Facebook is just for consumers or B2C then you are missing out! With the … Continue reading

Facebook Gather

Facebook Gather

In January I attended Facebook Gather, one of 250 delegates invited from across Europe to share best practices. The event was held in Brussels at the stunning, aptly named Cube. With prestigious speakers like the Chief Operating Officer of Facebook, … Continue reading

Facebook Pixel Explained

Facebook Pixel Explained

Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading