About Jules White

Jules White founded The Last Hurdle and runs the Northampton Franchise. Jules is passionate about business development and using her experience to drive SMEs forward!

Facebook Pixel Explained

Facebook Pixel Explained

Social media marketing and advertising has developed a lot over the last few years and nowhere is this more apparent than on Facebook. If your business has used Facebook Ads, you will undoubtedly have come across Facebook Pixel – a … Continue reading

Busting The Video SEO Myth

Busting The Video SEO Myth

There seems to be a lot of marketing myth concerning video and Search Engine Optimisation (SEO). There’s no doubt that video is a powerful marketing tool and is very beneficial when it comes to user engagement, but it’s not entirely … Continue reading

Google Tag Manager

Google Tag Manager

Tag management is an important part of SEO management but one that is often underused or even underestimated by many business. Part of the problem in the past has been the difficulty in keeping these up to date and ensuring … Continue reading

Understanding Crawl Budget

You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading

Posting Jobs to Facebook

Posting Jobs to Facebook

For a number of years LinkedIn has been THE social network to advertise jobs. Everyone using LinkedIn is there with their professional head on. So, it makes sense to post your job advert there. Doesn’t it? Enter Facebook. Not one … Continue reading

Google Inside Premises

Google Inside Premises

Google Inside Premises – Google Street View, first launched in the US in 2007 allows users to see their destination before leaving the house! With the addition of Inside Premises Mapping we are now at a point where we can view … Continue reading

Social Media Image Sizes

Social Media Image Sizes

When starting a new Social Media account, one of the first things you should consider is the images that you would like to use. A growing number of customers will check social media accounts before visiting websites, and so your … Continue reading