Setting a Google PPC (pay per click) campaign is increasingly complex, with a minefield of jargon to navigate and multiple screens and options. One area the uninitiated can fall foul of (and the not so uninitiated too) is the timings … Continue reading →
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →
Tell Your Story: Giving your followers a unique and engaging experience is becoming increasingly important for social media marketing. Social media sites are constantly developing new tools and features which are providing businesses across a wide range of sectors, the … Continue reading →
As a small business owner, Google is most definitely one product you will want to utilise. But are you aware of all the Google assets available to you? It’s not just your Map Listing that you can use, there is … Continue reading →
In October, Google announced that it was shutting Google+ for consumers. This didn’t come as a huge surprise to most industry insiders, the platform had been struggling to make headway. While Google+ does have its stalwarts – there’s a petition … Continue reading →
Marketing in any format is all about knowing and appealing to your target market, something you cannot do on social sites, if you don’t know where your markets are. As has become customary, in this article we review the statistics … Continue reading →
WordPress 5.0 launched officially on 6th December 2018 delivering some major changes to the very popular website platform. One of the reasons we have loved working with WordPress over the years, is the constant development of the CMS. Being open-sourced, … Continue reading →
Fetch as Google is a tool available in the Google Asset – Search Console (previously called Webmaster Tools). How does Fetch as Google Work? This tool is a very useful, it enables you to test how Google crawls and renders … Continue reading →
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
