Jules White founded The Last Hurdle and runs the Northampton Franchise. Jules is passionate about business development and using her experience to drive SMEs forward!
In October, Google announced that it was shutting Google+ for consumers. This didn’t come as a huge surprise to most industry insiders, the platform had been struggling to make headway. While Google+ does have its stalwarts – there’s a petition … Continue reading →
Marketing in any format is all about knowing and appealing to your target market, something you cannot do on social sites, if you don’t know where your markets are. As has become customary, in this article we review the statistics … Continue reading →
WordPress 5.0 launched officially on 6th December 2018 delivering some major changes to the very popular website platform. One of the reasons we have loved working with WordPress over the years, is the constant development of the CMS. Being open-sourced, … Continue reading →
Fetch as Google is a tool available in the Google Asset – Search Console (previously called Webmaster Tools). How does Fetch as Google Work? This tool is a very useful, it enables you to test how Google crawls and renders … Continue reading →
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
2018 has seen a lot of changes to Facebook, including algorithms that appear to heavily constrict the content from our own friends and family, is it any wonder that the business side of Facebook has also been affected? To the … Continue reading →
The Google Search Console (previously called Webmaster Tools) is one of the most underused tools in the Google armoury but also one of the most useful. Originally created to help designers and SEO experts understand how their sites were performing, … Continue reading →
Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, the search engine will implement measures to highlight any website that is flagged as unsecure on their … Continue reading →
Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading →
There is expected to be nearly 3 billion of us using social media in one form or another by the end of the decade. Whether you’re a Facebook traditionalist, a recent convert to Snapchat or prefer to advertise your services … Continue reading →
Using video on social media sites has become an increasingly popular way of marketing for businesses of all sizes. With online video editing services and the power of smartphone cameras, there’s plenty of scope for producing engaging and imaginative content … Continue reading →
