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Home→Author Jules White

Author Archives: Jules White

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What should be included on a service page?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 27/10/2023 by Jules White27/10/2023
A lady in a green jumper sat crossed legged on a podium with a pink background and a laptop in her lap with her fingers pointing upwards. What should be included on a service page

What should be included on a service page? Deciding what should be included on a service page can be tricky. Everyone has their opinion and the more people you ask the more confusing the answers seem to get. In this … Continue reading →

Posted in Content Marketing, Copy writing, Digital Marketing, Online Marketing, Website Content, Websites | Tagged What should be included on a service page? | Leave a reply

Creating Landing Pages that Convert

The Last Hurdle - Marketing, Social Media Marketing. Posted on 28/09/2023 by Jules White28/09/2023
Creating Landing Pages that Convert - a lady in a yellow shirt holding a laptop excited by what is on the screen

Creating Landing Pages that Convert Landing pages play an instrumental role in converting your website visitors into customers. What should a landing page look like? How do you use one? And what key features should it include? To help answer … Continue reading →

Posted in Marketing | Tagged Creating Landing Pages that Convert | Leave a reply

A Guide to Website Hosting

The Last Hurdle - Marketing, Social Media Marketing. Posted on 09/09/2023 by Jules White09/09/2023
A Guide to Website Hosting

A Guide to Website Hosting Navigating the digital world can sometimes feel like charting unfamiliar waters. Among the myriad of terms and services, website hosting stands as one of the fundamental pillars of any online enterprise. We understand that it … Continue reading →

Posted in Digital Marketing, Domains and Hosting, Hosting, Online Marketing, Website Design, Website Development, Website Security, Websites | Tagged A Guide to Website Hosting | Leave a reply

Website Breadcrumbs

The Last Hurdle - Marketing, Social Media Marketing. Posted on 10/08/2023 by Jules White10/08/2023
Website Breadcrumbs - a person stood in front of a yellow direction arrow.

Website Breadcrumbs In the ever-changing landscape of website design and management, user experience plays an instrumental role. Ensuring that visitors can easily navigate a website is essential for both user satisfaction and organic SEO. One way to achieve this is … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, Organic SEO, Website Content, Website Design, Website Development, Websites | Tagged Website Breadcrumbs | Leave a reply

Understanding Where Your Website Truly Ranks

The Last Hurdle - Marketing, Social Media Marketing. Posted on 18/07/2023 by Jules White18/07/2023
Understanding Where Your Website Truly Ranks 1

Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly … Continue reading →

Posted in Blog, Content Marketing, Digital Marketing, Google Search Console / Webmaster Tools, Online Marketing, SEO, Website rankings | Tagged Understanding Where Your Website Truly Ranks | 6 Replies

Protecting Your WordPress Website

The Last Hurdle - Marketing, Social Media Marketing. Posted on 26/06/2023 by Jules White26/06/2023
Protecting Your WordPress Website an image of a lady in office attire who's shadow is that of a hero wearing a cape

Protecting Your WordPress Website As a small business owner, you’ve put blood, sweat, and tears into crafting a visually appealing and user-friendly WordPress website. You will, if you have been following our advice, optimised the content to be appealing to … Continue reading →

Posted in Website Development, Website Security, Websites, Wordpress | Tagged Protecting Your WordPress Website | Leave a reply

How to Write a Press Release

The Last Hurdle - Marketing, Social Media Marketing. Posted on 09/06/2023 by Jules White09/06/2023
How to Write a Press Release - a lady in a yellow jumper using a drawn megaphone. A small square image used as a thumbnail.

How to Write a Press Release With the rise of digital media, press releases remain an effective communication tool for businesses. A well-crafted press release can help your brand capture the attention of journalists and news outlets, and in turn, … Continue reading →

Posted in Blog writing, Content Marketing, Copy writing, Digital Marketing, Marketing, Online Marketing, Press Release, Website Content | Tagged How to Write a Press Release | 1 Reply

What Should be Included on a Product Page

The Last Hurdle - Marketing, Social Media Marketing. Posted on 28/05/2023 by Jules White28/05/2023
What Should be Included on a Product Page

What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, Organic SEO, Product Photography, SEO, Website Content, Website Design, Website Development, Website rankings, Websites | Tagged What Should be Included on a Product Page | 1 Reply

The Importance of Customer Reviews and How to Encourage Them

The Last Hurdle - Marketing, Social Media Marketing. Posted on 12/05/2023 by Jules White12/05/2023
The Importance of Customer Reviews and How to Encourage Them - picture of a yellow smile

The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re a crucial factor in … Continue reading →

Posted in Digital Marketing, Marketing, Online Marketing | Tagged The Importance of Customer Reviews and How to Encourage Them | 1 Reply

Why Giving Clients What They Want Isn’t Always the Best Strategy

The Last Hurdle - Marketing, Social Media Marketing. Posted on 23/04/2023 by Jules White23/04/2023
Why Giving Clients What They Want Isn't Always the Best Strategy

Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may … Continue reading →

Posted in Digital Marketing, Email Marketing, Facebook, Google, Google Ads, Instagram, LinkedIn, Marketing, Online Marketing, Organic SEO, SEO, Social Media, Social Media Marketing, Twitter, Website Content, Website Design, Website Development, Website rankings | Tagged Why Giving Clients What They Want Isn't Always the Best Strategy | 1 Reply

What is Anchor Text?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 05/04/2023 by Jules White05/04/2023
What is Anchor Text

What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might … Continue reading →

Posted in Digital Marketing, Organic SEO, SEO, UX, Website Content, Website Design, Website Development, Websites, Wordpress | Tagged What is Anchor Text | Leave a reply

What is ChatGPT?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 11/02/2023 by Jules White11/02/2023
What is ChatGPT an image reflection of the chatgpt logo and site

What is ChatGPT? There has been a lot of exciting talk about AI and in particular ChatGPT, but most of us are very much in the dark about exactly what ChatGPT is, what it can do, it’s limitations and whether … Continue reading →

Posted in AI, Blog writing, Content Marketing, Copy writing, Digital Marketing, Website Content | Tagged ai, ai content, chatgpt | 3 Replies

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Recent Articles

  • What should be included on a service page?
  • Creating Landing Pages that Convert
  • A Guide to Website Hosting
  • Website Breadcrumbs
  • Understanding Where Your Website Truly Ranks
  • Protecting Your WordPress Website
  • How to Write a Press Release
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