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Category Archives: Website Content

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What should be included on a service page?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 27/10/2023 by Jules White27/10/2023
A lady in a green jumper sat crossed legged on a podium with a pink background and a laptop in her lap with her fingers pointing upwards. What should be included on a service page

What should be included on a service page? Deciding what should be included on a service page can be tricky. Everyone has their opinion and the more people you ask the more confusing the answers seem to get. In this … Continue reading →

Posted in Content Marketing, Copy writing, Digital Marketing, Online Marketing, Website Content, Websites | Tagged What should be included on a service page? | Leave a reply

Website Breadcrumbs

The Last Hurdle - Marketing, Social Media Marketing. Posted on 10/08/2023 by Jules White10/08/2023
Website Breadcrumbs - a person stood in front of a yellow direction arrow.

Website Breadcrumbs In the ever-changing landscape of website design and management, user experience plays an instrumental role. Ensuring that visitors can easily navigate a website is essential for both user satisfaction and organic SEO. One way to achieve this is … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, Organic SEO, Website Content, Website Design, Website Development, Websites | Tagged Website Breadcrumbs | Leave a reply

How to Write a Press Release

The Last Hurdle - Marketing, Social Media Marketing. Posted on 09/06/2023 by Jules White09/06/2023
How to Write a Press Release - a lady in a yellow jumper using a drawn megaphone. A small square image used as a thumbnail.

How to Write a Press Release With the rise of digital media, press releases remain an effective communication tool for businesses. A well-crafted press release can help your brand capture the attention of journalists and news outlets, and in turn, … Continue reading →

Posted in Blog writing, Content Marketing, Copy writing, Digital Marketing, Marketing, Online Marketing, Press Release, Website Content | Tagged How to Write a Press Release | 1 Reply

What Should be Included on a Product Page

The Last Hurdle - Marketing, Social Media Marketing. Posted on 28/05/2023 by Jules White28/05/2023
What Should be Included on a Product Page

What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, Organic SEO, Product Photography, SEO, Website Content, Website Design, Website Development, Website rankings, Websites | Tagged What Should be Included on a Product Page | 1 Reply

Why Giving Clients What They Want Isn’t Always the Best Strategy

The Last Hurdle - Marketing, Social Media Marketing. Posted on 23/04/2023 by Jules White23/04/2023
Why Giving Clients What They Want Isn't Always the Best Strategy

Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may … Continue reading →

Posted in Digital Marketing, Email Marketing, Facebook, Google, Google Ads, Instagram, LinkedIn, Marketing, Online Marketing, Organic SEO, SEO, Social Media, Social Media Marketing, Twitter, Website Content, Website Design, Website Development, Website rankings | Tagged Why Giving Clients What They Want Isn't Always the Best Strategy | 1 Reply

What is Anchor Text?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 05/04/2023 by Jules White05/04/2023
What is Anchor Text

What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might … Continue reading →

Posted in Digital Marketing, Organic SEO, SEO, UX, Website Content, Website Design, Website Development, Websites, Wordpress | Tagged What is Anchor Text | Leave a reply

What is ChatGPT?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 11/02/2023 by Jules White11/02/2023
What is ChatGPT an image reflection of the chatgpt logo and site

What is ChatGPT? There has been a lot of exciting talk about AI and in particular ChatGPT, but most of us are very much in the dark about exactly what ChatGPT is, what it can do, it’s limitations and whether … Continue reading →

Posted in AI, Blog writing, Content Marketing, Copy writing, Digital Marketing, Website Content | Tagged ai, ai content, chatgpt | 3 Replies

Product Photography Tips

The Last Hurdle - Marketing, Social Media Marketing. Posted on 25/01/2023 by Jules White25/01/2023
Product Photography Tips: a lady leaping with balloons for a photoshoot, neutral background

Product Photography Tips Product photography is an essential aspect of website design, if your pictures aren’t appealing then you could end up losing interest. Good product photography helps to showcase your products in the best possible light, making them more … Continue reading →

Posted in Blog, Content Marketing, Digital Marketing, Marketing, Online Marketing, Photography, Photoshoot, Product Photography, Social Media, Social Media Marketing, Website Content, Website Design, Website Development, Websites | 1 Reply

What to Consider When Commissioning a New Website

The Last Hurdle - Marketing, Social Media Marketing. Posted on 17/06/2022 by Jules White17/06/2022
What to Consider When Commissioning a New Website

For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this … Continue reading →

Posted in Blog, Content Marketing, Digital Marketing, Online Marketing, Organic SEO, SEO, Website Content, Website rankings, Website Security, Websites | Tagged What to Consider When Commissioning a New Website | Leave a reply

What To Include In A Blog Article

The Last Hurdle - Marketing, Social Media Marketing. Posted on 11/03/2022 by Jules White11/03/2022

What To Include In A Blog Article Writing blog articles is an excellent way to showcase your skills and to establish your credentials as an expert in your field. In this article, we share some tips on what to include … Continue reading →

Posted in Blog, Blog writing, Content Marketing, Copy writing, Digital Marketing, Website Content | Tagged What To Include In A Blog Article | Leave a reply

Are Images Slowing Your Website Down?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 22/01/2021 by Jules White22/01/2021
Are Images Slowing Your Website Down

We all know that website speed is an important factor to get right if we want Google and the other Search Engines to rank our websites. There are many ways to increase the speed of your website! One of the … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, SEO, Site Speed, Website Content, Websites | Tagged Are Images Slowing Your Website Down | 1 Reply

User Intent

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/04/2020 by Jules White13/04/2020
User Intent

When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →

Posted in Content Marketing, Digital Marketing, Google, Organic SEO, SEO, UX, Website Content, Website rankings | Tagged User Intent | Leave a reply

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Recent Articles

  • What should be included on a service page?
  • Creating Landing Pages that Convert
  • A Guide to Website Hosting
  • Website Breadcrumbs
  • Understanding Where Your Website Truly Ranks
  • Protecting Your WordPress Website
  • How to Write a Press Release
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