In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading
Category Archives: Website Content
You may have heard the phrase crawl budget and wondered what it means for your website. If you have a relatively small site, it’s not something that you should be overly concerned about. Having said that, understanding what it is … Continue reading
Your Contact Us page needs to be informative enough that those viewing it will be able to contact you through a route of different methods. When running a business, you want to make sure your customers/clients can locate you easily … Continue reading
Your online site is a portal into your business and everything you stand for. It should engage users, encourage them to explore what you have to offer and provide the shortest route possible to a conversion whilst also being entertaining, … Continue reading
You can create a strong brand, fill your site with all the features and benefits in the world, but if you want to really engage with visitors then you have to be a good story teller. Since we fell out … Continue reading
You may have noticed that Google have reduced the number of ad spaces that appear in their search results. While this might please your average consumer looking for a product or service online, for marketing professionals and businesses in general, … Continue reading
A few more changes have been quietly going on in Google camp this month, this time to the Webmaster Guidelines, but with none of the speculation that accompanied the recent changes to the core algorithm. Changes made to Googles Webmaster … Continue reading
Googles’ Webmaster trends analyst stated on Twitter this week that the new penguin algorithm is due to roll out within weeks. The tweet was made off the back of weeks of speculation on social media after website owners noticed significant … Continue reading
We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading
For most savvy businesses, regular blogging is seen as an integral part of their overall marketing strategy and a great way to engage customers. Without it, sites can become too static and find it difficult to appease Google’s general liking … Continue reading
Don’t know your URL’s from your wire frames? You are not alone! Whether you are a growing business, a new start up or an established business who wants a design upgrade; commissioning a new website design can feel like a confusing … Continue reading
We’ve all seen them, the board in reception or the meet the team page on the website containing the usual suspects – mug shots of the Managing Director, HR Director, Marketing Manager, CEO and so on. Whilst most businesses opt … Continue reading