What is UX?
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
Category Archives: Websites
Website Redirects
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
Know the Meaning Behind Website Data
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
The Importance of a Keyword Research
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
Why All SMEs Should Add Cloudflare
Cloudflare is a USA based platform that is designed to improve your website performance and keep it more secure. Easy to set up and becoming increasingly popular with businesses across the globe, it is backed by large corporations such as … Continue reading →
How to open a Google Analytics account
Google Analytics is a service launched by Google in 2005, which helps online businesses analyse the performance of their websites or applications in terms of traffic. It’s great for keeping track of which pages bring in the most traffic, as … Continue reading →
How to add Google Maps to your WordPress website
Your Contact Us page needs to be informative enough that those viewing it will be able to contact you through a route of different methods. When running a business, you want to make sure your customers/clients can locate you easily … Continue reading →
Practices to Avoid When Adding Content to your Website
Your online site is a portal into your business and everything you stand for. It should engage users, encourage them to explore what you have to offer and provide the shortest route possible to a conversion whilst also being entertaining, … Continue reading →
SEO versus User Engagement: Finding the Right Balance
A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for … Continue reading →
New Penguin 4 Algorithm Launch Imminent
Googles’ Webmaster trends analyst stated on Twitter this week that the new penguin algorithm is due to roll out within weeks. The tweet was made off the back of weeks of speculation on social media after website owners noticed significant … Continue reading →
Website Jargon Explained
Don’t know your URL’s from your wire frames? You are not alone! Whether you are a growing business, a new start up or an established business who wants a design upgrade; commissioning a new website design can feel like a confusing … Continue reading →
Website Content Theft
It’s simple to copy someone else’s hard work online. All you do is right click and save to your desktop and then insert where you feel appropriate. It’s a growing trend that niggles many business owners. It’s not just passing … Continue reading →