When working on your SEO and optimising your website, the focus tends to be on keywords, measuring how high you appear in the rankings and the number of onsite conversions they generate. It’s often seen as a numbers game. The … Continue reading →
There are a few basic activities you can do to promote your business online and make your business more visible to potential customers. One of these is signing up to Google My Business. It’s free to add your listing and … Continue reading →
The New Year is upon us, probably just like you, my thoughts have turned to planning for the year ahead. You may already have or at least be working on your marketing strategy for the year, so once the overall … Continue reading →
Creating a continuous stream of fresh Social Media content can be a little challenging. To help your creative juices to flow, I have compiled 15 social media content ideas for you to try: Run A Competition Especially good for consumer-based … Continue reading →
Ranking Well on Google. Google is arguably the most well known and popular search engine and it has got there by having a premise that is at once simple and incredibly complex to achieve. It strives to provide any given … Continue reading →
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
360 degree pictures have revolutionised the way we capture moments, as they are great for scenic landscape shots. Also referred to as panoramic shoots, 360 degree pictures can be taken simply by using the ‘Pano’ feature on most Smart Phones, … Continue reading →
Marketers will tell you that your business website will benefit from a well-written and regularly updated blog. Not only does it give you the chance to improve your SEO, it also, hopefully, should set you up as an expert in … Continue reading →
For a while LinkedIn has given users the opportunity to publish long form posts to their profiles. For small businesses it’s a great way to reach out to potential customers and networking partners, establishing that all-important reputation online. When you publish a … Continue reading →
Allowing guest blogs on your website is a great way of getting good content that not only increases your sites SEO organic rankings but provides a fresh voice regular visitors can enjoy and learn from. It can also relieve the … Continue reading →
If you want to target business professionals more intelligently, then you need to go where they hang out, that’s where LinkedIn Adverts come in. The biggest business network online is, of course, LinkedIn. Using their advertising platform can put you … Continue reading →
