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Category Archives: Business Advice

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And Faith is Restored…

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/03/2020 by Jules White22/09/2021
And Faith is Restored

This week I received an email communication that stopped me dead in my tracks (and caused me to change the topic of this article). Probably, just like you I have received umpteen “Coronavirus deal emails” as some clumsy marketeer’s attempt … Continue reading →

Posted in Business Advice, Business Development, Digital Marketing, Marketing | Tagged And Faith is Restored | Leave a reply

Tips for Working Productively from Home

The Last Hurdle - Marketing, Social Media Marketing. Posted on 05/10/2017 by Jules White19/01/2019
Tips for Working Productively from Home

Whether it’s because our employers are adopting flexible working practices, we’ve got to get that urgent job done in the evening or we’ve decided to set up on our own as a freelancer, more and more of us nowadays are … Continue reading →

Posted in Business Advice, Business Development | Tagged Tips for Working Productively from Home | 1 Reply

Something for free? There should be no such thing!

The Last Hurdle - Marketing, Social Media Marketing. Posted on 28/10/2016 by Jules White19/01/2019
Something for Free? There should be no such thing!

Everyone likes a bargain. There’s no harm in that, it’s human nature after all. We love sales and discounts on our favourite products. Most of all we like stuff that comes free. Let me tell you when it comes to … Continue reading →

Posted in Business Advice, Business Development, Business Growth | Tagged Something for Free? There should be no such thing! | Leave a reply

Local Ranking Factors Revealed by Google

The Last Hurdle - Marketing, Social Media Marketing. Posted on 03/05/2016 by Jules White19/01/2019
Local Ranking Factors Revealed by Google

Google has updated its help page on local ranking factors quite significantly, as first noticed by Mike Blumenthal in April. Now included for the first time are specific guidelines on how businesses can increase their chances of being found by … Continue reading →

Posted in Business Advice, Business Development, Digital Marketing, Google Update, Marketing, Organic SEO, SEO, Website rankings | Tagged Google+, marketing, seo | Leave a reply

The Business Benefits of a Social Conscience

The Last Hurdle - Marketing, Social Media Marketing. Posted on 10/04/2016 by Jules White19/01/2019
The Business Benefits of a Social Conscience

Should your business have a social conscience? After all, you’re not there to save the world. You’re there to build a company, make profits, provide employment and be successful. What does a social conscience have to do with all that? … Continue reading →

Posted in Business Advice, Business Development, Business Growth, Charity Fundraising | Tagged The Business Benefits of a Social Conscience | 2 Replies

Is The Customer Always Right?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 21/02/2016 by Jules White19/01/2019
Is The Customer Always Right

The notion of the customer is always right was originally directed at staff operating in the retail or leisure industries. When someone complains about the food being served, then it’s best to change it without too much fuss because that … Continue reading →

Posted in Business Advice, Business Development, Business Growth, Client Engagement, Marketing, Sales | Tagged Is The Customer Always Right | 1 Reply

Automating Your Business

The Last Hurdle - Marketing, Social Media Marketing. Posted on 31/01/2016 by Jules White19/01/2019
Automating Your Business

There are certain aspects of running a business that many of us would like to automate and there are plenty of tools out there to help do just that. The problem is that some SMEs, perhaps because they are stuck … Continue reading →

Posted in Business Advice, Business Development, Business Growth, Digital Marketing, Social Media, Social Media Marketing | Tagged Automating Your Business | Leave a reply

20 Business Resolutions for 2016

The Last Hurdle - Marketing, Social Media Marketing. Posted on 24/01/2016 by Jules White19/01/2019
20 Business Resolutions for 2016

It’s that time of year again, new year, new start, and we all make personal new year resolutions, but what about for our business? Sure, we set goals and targets, but what about all the other little things that could … Continue reading →

Posted in Business Advice, Business Development, Business Growth | Tagged 20 Business Resolutions for 2016, Business Resolutions | Leave a reply

Joined Up Business Development for 2016

The Last Hurdle - Marketing, Social Media Marketing. Posted on 17/01/2016 by Jules White19/01/2019
Joined Up Business Development

As we make inroads into the new year, you might be thinking about what lies ahead in 2016 for your company. For all SMEs, stepping back and checking the vital signs of the business once in while is a pretty good thing to … Continue reading →

Posted in Business Advice, Business Development, Business Growth | Tagged Joined Up Business Development | Leave a reply

Getting the Most from Professional Headshots

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/01/2016 by Jules White29/04/2019
Getting the Most from Professional Headshots

We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading →

Posted in Business Advice, Business Development, Content Marketing, Digital Marketing, Marketing, Online Marketing, Website Content | Tagged Professional Headshots | Leave a reply

Effective Sales Techniques for Small Business Owners

The Last Hurdle - Marketing, Social Media Marketing. Posted on 20/12/2015 by Jules White19/01/2019
Effective Sales Techniques for Small Business Owners

I have been a sales professional for over 18 years and almost 5 years ago I started The Last Hurdle, with no financial backing and in the middle of a recession. Today we have offices on Moulton Park in Northampton, I … Continue reading →

Posted in Business Advice, Business Development, Business Growth, Sales | Tagged Effective Sales Techniques for Small Business Owners | Leave a reply

Loss Leaders and Small Businesses Don’t Mix

The Last Hurdle - Marketing, Social Media Marketing. Posted on 02/12/2015 by Jules White19/01/2019
Loss Leaders and Small Businesses Don't Mix

Loss leaders and small businesses don’t mix – Take a perfectly good product, slash the asking price and throw it out to your potential customers. At first glance it can seem like a good idea: you want to build a customer base, … Continue reading →

Posted in Business Advice, Business Development, Business Growth, Sales | Tagged Loss Leaders and Small Businesses Don't Mix | 1 Reply

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