The notion of the customer is always right was originally directed at staff operating in the retail or leisure industries. When someone complains about the food being served, then it’s best to change it without too much fuss because that … Continue reading
I have been a sales professional for over 18 years and almost 5 years ago I started The Last Hurdle, with no financial backing and in the middle of a recession. Today we have offices on Moulton Park in Northampton, I … Continue reading
Loss leaders and small businesses don’t mix – Take a perfectly good product, slash the asking price and throw it out to your potential customers. At first glance it can seem like a good idea: you want to build a customer base, … Continue reading
It all started when I was working with Dale Carnegie and attended a networking event in Northampton…..that’s when I first met Jules. We got chatting and it very quickly became apparent that we shared many views, particularly our passions for … Continue reading
At The Last Hurdle, our specialty is helping businesses develop, providing them with the tools, advice and elbow grease they need to move forward, create realistic goals and implement the strategies to achieve them. Including sales practices. One area we … Continue reading
Thank you to everyone who came and celebrated The Last Hurdle’s 4th Birthday! We had a great time! Thank you to those who couldn’t make it and bought raffle tickets or bid on auction items… We did it, we beat … Continue reading
Needs analysis – sales jargon, a phrase which will often put people off, as they mistrust sales and related phrases. Meaning: Needs Analysis – How may I help you? It I can be as simple as that. Simply put it … Continue reading
One of the best ways of growing your business as a business owner is to network with like-minded people. Wherever you are in the country there are many networking clubs or groups and you will be faced with a decision as … Continue reading
All of us will have heard the saying ‘don’t judge a book by its cover’ but that is precisely what we all do. Is this so wrong? Every time we meet somebody new we form our opinion of them within … Continue reading
Article by Ellie Green, The Last Hurdle Ltd Office Manager and PA to Founder Jules White. For the last 2 years, I have been lucky enough to work for an incredible person called Jules White, the MD of The Last … Continue reading
If you run a business in the service industry you’ll be in tune with the idea of paying by the hour. It’s something that many of us do. We land a job, tell the customer it will take X amount … Continue reading
The key to a successful sale is matching the benefits of your product or service to your customers’ needs. Think of it as presenting the solution to his or her particular problem. Today’s sales people are problem solvers, using their product or service … Continue reading
