Stop Boosting Your Facebook Posts and Use Facebook Ads Manager
Boosting a Facebook post is a simple and effective way to increase visibility, but it has its limitations. For businesses aiming to optimise their advertising campaigns, Facebook Ads Manager provides far greater control, targeting options and features.
In this article, we’ll explore the key differences between boosting posts via your Facebook Business Page and creating ad campaigns through Facebook Ads Manager.
Why Stop Boosting Posts?
Boosting a post is a quick and easy way to promote existing content on your Facebook Business Page. It allows you to put a budget behind a post, target specific audiences and choose a geographical area. However, this method offers only basic functionality compared to the advanced tools and precision of Ads Manager.
Boosting can work well for creating general awareness or giving a post extra reach, but for tailored, results-driven campaigns, Ads Manager is the clear winner.
Facebook Business Page Ads
From your Facebook Business Page, you have two primary options for advertising:
- Boosting a Post
- Allows you to increase the reach of an existing post.
- Provides limited options to select your audience’s location, interests, age and gender.
- Ideal for quick, simple campaigns but lacks in-depth targeting and advanced placement options.
- Promoting Your Page
- Designed to increase page likes rather than promoting a specific product or service.
- While page likes are nice to have, they don’t necessarily translate into conversions. Since Facebook Business Page posts often have limited visibility in news feeds, promoting your page may not yield the best return on investment.
What Is Facebook Ads Manager?
Facebook Ads Manager is a comprehensive tool linked directly to your Facebook account, providing powerful options for creating, managing and analysing advertising campaigns. To access it, navigate to your Facebook News Feed, click “Explore” in the left-hand column (expand “View More”) and select Ads Manager.
Here’s what sets Ads Manager apart:
Advanced Targeting Capabilities
- Custom Audiences: Target users based on data you upload, such as customer email lists or people who have interacted with your website or app.
- Lookalike Audiences: Reach new users who share characteristics with your existing customers.
- Detailed Demographics: Segment audiences more precisely based on their interests, behaviours and even life events.
Creative Options
Ads Manager allows you to go beyond basic posts with a range of advanced ad types and tools:
- Collection Ads: Showcase multiple products in a single, scrollable ad format.
- Video Creation Kit: Build engaging video ads using custom templates.
- Visual-Specific Placements: Tailor your ad’s creative to fit each platform and placement, ensuring your content looks great everywhere it appears.
Expanded Ad Placements
Ads Manager offers additional platforms and networks for your ads:
- Facebook Feed and Instagram: Post ads directly to your main feeds and Stories.
- Audience Network: Extend your campaigns beyond Facebook and Instagram to thousands of partner apps and websites, leveraging the same targeting and auction systems.
Business Page or Ads Manager?
While boosting posts or promoting your page through your Facebook Business Page can deliver decent results, Ads Manager offers unparalleled customisation and precision. By using Ads Manager, you can:
- Refine your targeting to ensure your ad reaches the right audience.
- Optimise placements for better engagement and conversions.
- Track performance more effectively using Ads Manager’s advanced reporting tools.
When creating a highly targeted and results-focused campaign, Ads Manager is the superior choice. The platform’s flexibility ensures you get the most out of your advertising budget.
How We Can Help
At The Last Hurdle, we specialise in managing Facebook advertising campaigns for both B2B and B2C markets. From creating impactful ads to monitoring and optimising performance, we work closely with clients to ensure their campaigns deliver the desired results.
Ready to move beyond boosted posts and unlock the full potential of Facebook Ads Manager? Contact us today on 01604 654545 or email hello@thelasthurdle.co.uk to discuss how we can help.
Let’s make your social media advertising work smarter, not harder!
