What is UX?
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
Category Archives: Online Marketing
Website Redirects
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
Voice Search Optimisation
Voice Search Optimisation is the term used to describe the activity of ensuring that when a digital assistant like Siri, Amazon’s Alexa or Google Home is used to search the internet, your website details are returned in the results. Voice … Continue reading →
Tell Your Story
Tell Your Story: Giving your followers a unique and engaging experience is becoming increasingly important for social media marketing. Social media sites are constantly developing new tools and features which are providing businesses across a wide range of sectors, the … Continue reading →
The Final Curtain for Google+
In October, Google announced that it was shutting Google+ for consumers. This didn’t come as a huge surprise to most industry insiders, the platform had been struggling to make headway. While Google+ does have its stalwarts – there’s a petition … Continue reading →
Statistics For Social Media Users In The UK For 2018
Marketing in any format is all about knowing and appealing to your target market, something you cannot do on social sites, if you don’t know where your markets are. As has become customary, in this article we review the statistics … Continue reading →
Know the Meaning Behind Website Data
With tools like Google Analytics, Console and even more insights available from programmes that crawl your (and competitor) sites like SEMRush and co. we have a plethora of website data available to us. But how you translate this data can … Continue reading →
The Importance of a Keyword Research
In this Post, I want to highlight how important it is to conduct a regular keyword research, or at the least one when your website is first built. Earlier this month I was conducting a competitor analysis for a client, … Continue reading →
Is Facebook for Business a Waste of Time?
2018 has seen a lot of changes to Facebook, including algorithms that appear to heavily constrict the content from our own friends and family, is it any wonder that the business side of Facebook has also been affected? To the … Continue reading →
Google to Flag HTTP as Unsecure from July
Google have been encouraging web developers, businesses and organisations to move towards more secure sites for a number of years. From July 2018, the search engine will implement measures to highlight any website that is flagged as unsecure on their … Continue reading →
Facebook Did Not Sell Your Data
Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook … Continue reading →
Social Media User Stats in the UK 2017
There is expected to be nearly 3 billion of us using social media in one form or another by the end of the decade. Whether you’re a Facebook traditionalist, a recent convert to Snapchat or prefer to advertise your services … Continue reading →