We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
What Website Health Scores Can’t Tell You At some point, many business owners become aware that their website has a “health score”. It might come from a report, an agency conversation, or a tool they’ve been encouraged to run. There’s usually a number involved, sometimes a percentage, and an unspoken sense that higher is better.[…]
When Marketing Becomes Alphabet Soup Spend enough time in marketing circles and you start to notice a pattern.Perfectly sensible ideas are discussed almost entirely in acronyms. SEO becomes SXO.SXO sits alongside AEO, GEO and now AIO.Add UX, UI, CX, SERPs, E-E-A-T and CWV, and suddenly it can feel as though marketing has evolved into its[…]
Website Health What It Is, Why It Matters, and Why It Needs Ongoing Attention Your website is one of your hardest-working business assets.Unfortunately, it doesn’t raise its hand when something starts to go wrong. Most websites don’t suddenly “break”. They drift. A plugin updates and quietly conflicts with something else.A page is removed without a[…]
What Is a Fractional Marketing Manager? If you’ve come across the term fractional marketing manager and thought, “That sounds interesting… but what does it actually mean?” you’re not alone. It’s one of those phrases that gets used a lot, often without much explanation. And yet, for many growing businesses, it turns out to be exactly[…]
What Every Homepage Should Include (And Why It Matters) A homepage carries more responsibility than any other page on your website.It’s the front door, the welcome mat, the first impression and the place where visitors decide whether they want to know more about your business. A great homepage doesn’t try to say everything.It includes the[…]
Website Credibility Clues How your website earns trust When someone lands on your website, they make judgements fast.Three seconds. Sometimes less. Before they click a button or read your carefully crafted copy, they’re scanning for something far more important: “Can I trust you?” These instant, subconscious assessments are what we call credibility clues, the subtle[…]
The Difference Between Content That Educates and Content That Converts Not all content should sell and not all content should teach.The trick (and the bit most businesses quietly struggle with) is knowing which is which… and when to use them. If you’ve ever started writing a blog that somehow morphed into a sales pitch, or[…]
Meta Titles and Descriptions – Small Words, Big Impact When it comes to SEO, it’s often the small things that make the biggest difference.Take meta titles and descriptions, those short snippets that appear in Google search results. They might not look like much, but they’re your website’s first impression. The make-or-break moment where someone decides[…]
What Does Google Look for in Good Content? Let’s be honest, Google can feel like a bit of a mystery sometimes.One minute your page is flying high, the next it’s hiding on page three wondering where it all went wrong. So, what does Google want from your content? The truth is simpler than most SEO[…]
Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]
