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The Difference Between Content That Educates and Content That Converts Not all content should sell and not all content should teach.The trick (and the bit most businesses quietly struggle with) is knowing which is which… and when to use them. If you’ve ever started writing a blog that somehow morphed into a sales pitch, or[…]
Meta Titles and Descriptions – Small Words, Big Impact When it comes to SEO, it’s often the small things that make the biggest difference.Take meta titles and descriptions, those short snippets that appear in Google search results. They might not look like much, but they’re your website’s first impression. The make-or-break moment where someone decides[…]
What Does Google Look for in Good Content? Let’s be honest, Google can feel like a bit of a mystery sometimes.One minute your page is flying high, the next it’s hiding on page three wondering where it all went wrong. So, what does Google want from your content? The truth is simpler than most SEO[…]
Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]
The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]
5 Website Tweaks That Instantly Improve Local SEO Let’s be honest: local SEO can feel like a dark art. But if your website isn’t pulling its weight, no amount of directory listings or Google posts will save the day. The good news? You don’t have to rebuild your entire site from scratch. A few smart[…]
Local Search – Why It Matters and How to Make It Work for Your Business When was the last time you searched for “plumber near me” or “best coffee in Milton Keynes”? Probably just before reading this article, right? You’re not alone. Your potential customers are doing it every single day. Local search is that[…]
Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]
Website Accessibility – Why Inclusive Design is Good for Business (and SEO) More Than Just Compliance When people hear “website accessibility,” they often think of legal checklists or complicated technical jargon. But here’s the truth: accessibility isn’t just about ticking boxes — it’s about making sure everyone can use your website. And here’s the kicker:[…]
Why Your Website Is Carrying Extra Baggage The Case for Minifying JavaScript and CSS What Does “Unminified” Even Mean? Ever run a website audit and been told off for “unminified JavaScript and CSS files”? Sounds dramatic, doesn’t it? Like your site’s hiding contraband in its code. Here’s the truth: JavaScript and CSS are the bits[…]
