The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

5 Website Tweaks That Instantly Improve Local SEO

5 Website Tweaks That Instantly Improve Local SEO Let’s be honest: local SEO can feel like a dark art. But if your website isn’t pulling its weight, no amount of directory listings or Google posts will save the day. The good news? You don’t have to rebuild your entire site from scratch. A few smart[…]

Local Search – Why It Matters and How to Make It Work for Your Business

Local Search – Why It Matters and How to Make It Work for Your Business When was the last time you searched for “plumber near me” or “best coffee in Milton Keynes”? Probably just before reading this article, right? You’re not alone. Your potential customers are doing it every single day. Local search is that[…]

Is Your Website Roadworthy? The Health MOT Every Site Needs

Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]

Website Accessibility – Why Inclusive Design is Good for Business (and SEO)

Website Accessibility – Why Inclusive Design is Good for Business (and SEO) More Than Just Compliance When people hear “website accessibility,” they often think of legal checklists or complicated technical jargon. But here’s the truth: accessibility isn’t just about ticking boxes — it’s about making sure everyone can use your website. And here’s the kicker:[…]

Why Your Website Is Carrying Extra Baggage

Why Your Website Is Carrying Extra Baggage The Case for Minifying JavaScript and CSS What Does “Unminified” Even Mean? Ever run a website audit and been told off for “unminified JavaScript and CSS files”? Sounds dramatic, doesn’t it? Like your site’s hiding contraband in its code. Here’s the truth: JavaScript and CSS are the bits[…]

Robots.txt – The Bouncer at Your Website’s Door

Robots.txt – The Bouncer at Your Website’s Door Meet Your Website’s Doorman If your sitemap is the guest list for your website, then robots.txt is the bouncer at the door. It’s a tiny but mighty text file that decides which guests (search engine crawlers) are allowed in, and which ones should be politely turned away.[…]

Sitemaps – The Secret Roadmap Your Website Can’t Do Without

Sitemaps – The Secret Roadmap Your Website Can’t Do Without What on Earth Is a Sitemap (and Why Should You Care)? A sitemap is essentially a roadmap for search engines – think of it as sending Google a neatly annotated treasure map of your website. The most common type is an XML sitemap: a file[…]

Schema Markup for WordPress Made Simple

Schema Markup for WordPress Made Simple At The Last Hurdle, we’re all about making digital marketing a little less intimidating. Today’s subject is schema markup—a technical term that sounds complicated, but once you get the hang of it, you’ll see it’s more about helping search engines tidy up their homework than anything else. What is[…]

Robots.txt – A Guide for WordPress Users

Robots.txt – A Guide for WordPress Users Search engines are constantly crawling websites to index their content, but as a site owner, you have some control over what they can and can’t access. That’s where the robots.txt file comes in. This simple yet powerful tool allows you to manage how search engines interact with your[…]

Understanding the Difference Between Lossy and Lossless Compression

Understanding the Difference Between Lossy and Lossless Compression When working with digital files, especially images, audio, and video, you may come across the terms “lossy” and “lossless” compression. But what do they mean, and how do they impact the quality and size of your files? Understanding these differences is important when choosing the right format[…]

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