We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Make Your Email Subject Area Count Many SMEs put a great deal of effort into crafting the perfect promotional email, carefully honing the content, only to overlook one of the most critical elements: the subject line. This one-liner is what recipients see first when your email appears in their inbox, and it’s often the deciding[…]
Eight Paths to Effective Networking Building relationships is at the heart of business networking. Whether you’re at a formal event or an informal meet-up, the connections you make can be invaluable for growing your business. But to truly benefit, networking needs more than just showing up and handing out business cards. Here are The Last[…]
Goal Setting Are your goals set solely for your business, or do you make personal targets too?For 2015, I’ve set three goals: two personal and one for the business. What do they all have in common? I’ll need support from those around me to achieve them! As an ‘old school sales person,’ I’ve always understood[…]
Email Marketing Checklist Email marketing remains one of the most powerful tools available for spreading brand awareness and promoting your latest products or services. If you’ve built up a solid contact list, you want to ensure that the emails you send are read, acted upon and drive the results you’re aiming for. Here are The[…]
Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]
Kickbacks? No Thanks! At The Last Hurdle, we are frequently contacted by businesses eager to offer us commissions or kickbacks in exchange for recommending their products to our clients. Typically, it goes something like this: we receive a phone call or email from a vendor boasting about a great new, innovative product. They then highlight[…]
Sales Ratios What do we mean by sales ratios or averages and why does knowing them make your planning easier? The phrase sales ratios covers a multitude of sins and a bit like the famous 80:20 rule, can be used in a whole host of situations. Some of the more frequently used ones that many[…]
Why High Google Bounce Rates Can be Good Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your site. It does not mean that someone[…]
Business Networking – Working with Referral Partners A network consists of connecting lines which run in different directions. Crucially, a network—especially a business network—ceases to be a network if there are no connecting lines. Creating and maintaining good lines of communication, in all directions, is as important as developing contacts. We could say instead that[…]
Social Media Numbers There used to be a strategy in sales known as the numbers game. The idea was simple: the more people you cold called, the more likely you were to make a sale. While it occasionally worked, this approach could be soul-destroying and inefficient, especially if you weren’t targeting the right audience. Fast[…]
