We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Website Maintenance Is More Than WordPress Updates If you pay somebody to maintain your website, what are they actually maintaining? The question sounds simple, but the answer varies enormously. Technical website maintenance is the ongoing work needed to keep a website’s software supported, its essential functions working, its security monitored and its backups usable. It[…]
The Website Ownership Gap: Responsibility Without Understanding A website can look perfectly healthy while something is going badly wrong underneath it. It can load quickly. The design can look professional. WordPress can show only a handful of recently released updates awaiting review. Customers can browse, complete forms and place orders. The business owner can use[…]
When Automation Makes the Customer Experience Worse I am a huge fan of automation. Used properly, it saves time, creates consistency and takes repetitive work away from people who could be doing something far more valuable. We use marketing automation throughout The Last Hurdle, and I am always looking for sensible opportunities to automate more.[…]
How Often Should You Update Your Website? The short answer? It depends. What, you wanted a number? “Every month.” “Every six months.” “Every Tuesday after lunch.” Unfortunately, there isn’t a universal answer. The right frequency depends on your business, your objectives and the role your website plays in helping you achieve them. Some businesses only[…]
Why Isn’t Google Showing My Meta Description? You’ve written a meta description for your web page. You’ve added it to the website and your SEO plugin may even be showing you a helpful preview of how your page could look in Google. Then you search for the page. Google is showing completely different wording. Helpful.[…]
Your Website Is a Business Asset – Treat The Hosting Like One As businesses grow, they naturally invest in better infrastructure. They move into larger premises. They upgrade ageing computers. They replace old company vehicles. They invest in better software, stronger security and more efficient systems. As the business becomes more valuable, so does the[…]
