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Sales Success Insights from The Last Hurdle™ I had the pleasure of speaking about Sales Success at the Towcester Business Club’s Christmas dinner and what a great opportunity it was! Any chance to share my passion for sales with a captive audience is one I thoroughly enjoy. Special thanks to Annie for inviting me to[…]
What is a Keyword Research? Keyword research is the process of identifying the words and phrases your target market uses when searching for your product or service on search engines like Google. By integrating effective keywords into your website’s content, you increase your chances of climbing the natural (unpaid) rankings within search engine results pages[…]
Online Presence The Importance of a Strong First Impression We all know how crucial first impressions are in everyday life and your online presence is no different. In today’s digital age, where potential customers are just a few clicks away, it’s essential to ensure that your online appearance is professional, engaging and consistent across all[…]
Identifying Your Target Market One of the most important things you’ll hear me emphasise time and time again is the need to identify your target market. Knowing exactly who your potential customers are makes it far easier to reach them, communicate effectively and ultimately, grow your business. Why Identifying Your Target Market is Crucial Far[…]
The Other Side of Sales Nurturing Your Existing Clients You’ve invested a lot of time and effort into developing your business, growing your sales pipeline and acquiring new clients. Congratulations! But now that you’ve gained those valuable customers, what’s next? The common mistake many businesses make is focusing solely on winning new clients while neglecting[…]
How to Use Facebook Offers to Promote Your Business While I’m not usually an advocate for discounting or devaluing your services, I do see the benefit of using the Facebook Offers function. It’s a great tool for driving engagement and attracting attention without necessarily resorting to heavy discounting. Facebook Offers is a relatively new marketing[…]
Social Media Engagement The Key to Building Relationships When utilising social media for business, engagement is at the heart of your success. It’s all about interaction and building new relationships with your target audience—something I’m sure we can all agree is essential. However, more often than not, I find myself being directed away from the[…]
Social Media for Business Building Relationships, Not Just Advertising In recent years, social media for business has experienced exponential growth. Companies of all sizes, from solo entrepreneurs to large, well-established corporations, have realised the immense potential of reaching their target audience directly through platforms like Facebook, LinkedIn and Twitter. However, there’s a common misconception that[…]
Positive Language, Positive Thought Process, Positive Outcome! I’d like to share a valuable insight I gained from a journalist speaker I heard a few months ago. It’s a simple concept, yet it can have a profound impact, especially when applied to important negotiations: the power of positive language. By using positive language, you create a[…]
Social Media Marketing Top Tips Social media marketing is an essential tool for promoting your business, building relationships and engaging with your target audience. Below are Be Yourself I strongly believe in this principle for every aspect of life, especially in business. As Rob Brown says, “Everyone else is taken, be yourself.” You are unique,[…]
