The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Making Sense of Readability Scores

Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]

The Content Audit – How to Find Hidden Gems in Your Blog Archive

The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]

Local Search – Why It Matters and How to Make It Work for Your Business

Local Search – Why It Matters and How to Make It Work for Your Business When was the last time you searched for “plumber near me” or “best coffee in Milton Keynes”? Probably just before reading this article, right? You’re not alone. Your potential customers are doing it every single day. Local search is that[…]

Is Your Website Roadworthy? The Health MOT Every Site Needs

Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]

Understanding Where Your Website Truly Ranks

Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly stand in this vast digital landscape? In this article we dive into the intricacies of[…]

What Should be Included on a Product Page

What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your product. This blog post will guide you through the indispensable components of a truly successful[…]

What to Consider When Commissioning a New Website

What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]

Are Images Slowing Your Website Down?

Are Images Slowing Your Website Down? Website speed is a critical factor for improving your search engine rankings. While there are numerous ways to enhance your website’s loading speed, one of the most straightforward and impactful methods is optimising your images. Large, unoptimised image files are often the primary culprits behind sluggish site performance. If[…]

Google Core Web Vitals

Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]

User Intent

User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]

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