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How to Open a Google Analytics Account Google Analytics is a powerful tool that helps businesses track and analyse the performance of their websites or apps. It allows you to see which pages generate the most traffic, how long users stay on each page and where your weaker areas are, making it easier to identify[…]
Are You Using Instagram to Advertise Your Business? With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it[…]
How to Add Google Maps to Your WordPress Website Your ‘Contact Us’ page needs to be informative enough for visitors to easily reach you through various methods. When running a business, it’s important that customers or clients can locate you without difficulty, helping them understand how to visit your premises. Adding Google Maps is a[…]
Using Facebook as Your Business Page Facebook can be a fantastic platform for marketing your business and building relationships. Many business owners merge their personal Facebook profiles with their business pages, making it easier to manage both on a day-to-day basis. By using one main account, instead of multiple accounts for each business page you[…]
How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Practices to Avoid When Adding Content to Your Website Your website is the portal to your business and everything it stands for. It should engage users, encourage them to explore your offerings and provide the shortest route to a conversion—all while being informative, entertaining and visually appealing. No pressure, right? Practices to Avoid When Adding[…]
Tell a Story if You Really Want to Be Remembered You can create a strong brand, fill your site with all the features and benefits in the world, but if you truly want to engage with visitors, you need to be a good storyteller. Since the dawn of civilisation, stories have been a way of[…]
Why Graphics Are Important for Successful Social Media Marketing The old adage that a picture paints a thousand words is more relevant than ever in social media marketing. As humans, we are inherently visual, processing images faster and more effectively than written text. Images grab our attention, spark interest and evoke emotional responses in ways[…]
What is Remarketing? Have you ever been browsing the internet for a product or service, given up and then opened your Facebook account only to see adverts from the very sites you just visited? That is remarketing in action. Now, ask yourself this: how many people visit your site without buying anything? For most businesses,[…]
Local Ranking Factors Revealed by Google Google has made significant updates to its help page on local ranking factors. For the first time, Google provided specific guidelines on how businesses can increase their chances of being found by searchers on Google Maps, both on mobile and desktop. This update, alongside the recent release of the[…]
