We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Kickbacks? No Thanks! At The Last Hurdle, we are frequently contacted by businesses eager to offer us commissions or kickbacks in exchange for recommending their products to our clients. Typically, it goes something like this: we receive a phone call or email from a vendor boasting about a great new, innovative product. They then highlight[…]
Sales Ratios What do we mean by sales ratios or averages and why does knowing them make your planning easier? The phrase sales ratios covers a multitude of sins and a bit like the famous 80:20 rule, can be used in a whole host of situations. Some of the more frequently used ones that many[…]
Why High Google Bounce Rates Can be Good Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your site. It does not mean that someone[…]
Business Networking – Working with Referral Partners A network consists of connecting lines which run in different directions. Crucially, a network—especially a business network—ceases to be a network if there are no connecting lines. Creating and maintaining good lines of communication, in all directions, is as important as developing contacts. We could say instead that[…]
Social Media Numbers There used to be a strategy in sales known as the numbers game. The idea was simple: the more people you cold called, the more likely you were to make a sale. While it occasionally worked, this approach could be soul-destroying and inefficient, especially if you weren’t targeting the right audience. Fast[…]
What is an SSL and Why do I Need One? According to the BBC recently, search engines such as Google are going to begin giving ranking priority to sites that are visibly secure. Many businesses have steered clear of encryption in the belief that it slows page loading times and incurs additional costs but that[…]
Social Media Marketing Tips So, you have set up your account on Facebook, LinkedIn, Pinterest or Twitter and you’re ready to go. The problem is you suddenly don’t know what to post. There’s an adage on social media that people don’t really want to know if you’re having a cup of tea or doing the[…]
Facebook Moves Time We’d all like time to stand still once in a while if it means being able to get more things done but what happens when you can’t find the time? This is something we have discovered this morning with a slight amendment to our status updates on our Business Pages. You may[…]
Changing LinkedIn Profile Backgrounds A new feature now available on LinkedIn means that a user can now customise their profile backgrounds with images in attempt to enhance their profile with cover photos. The facility means that not only can users make their profiles more personal, but it also provides the opportunity to continue with company[…]
Social Media Principles Back in the day, before the internet became the marketing giant it is today, if you wanted to get your brand in front of thousands of people, you needed to spend a significant amount of money on TV commercials or national press ads. Fast forward and we now have social media platforms[…]
