Precious, Precious Reviews
Why Facebook Reviews Are Vital for Your Business
We all know how valuable recommendations and testimonials can be for building trust with potential customers. But did you know that you can add a ‘Review’ tab to your Facebook business page, allowing your customers to leave their feedback? This is an incredibly powerful feature for any business, as it provides authentic social proof to visitors, letting them see what others think of your products or services.
Unlike other platforms where reviews can sometimes be manipulated, Facebook reviews are particularly credible. As the owner of the page, you cannot edit or remove reviews. This transparency may seem like a double-edged sword, especially since negative reviews cannot be deleted (unless they violate Facebook’s community standards, in which case they can be reported and possibly removed). The reviews must come from genuine Facebook accounts that are not associated with the ownership or administration of your page.
Now that you understand how powerful these reviews can be, let’s look at how you can add a Review tab to your Facebook business page.
How to Add a Review Tab to Your Facebook Business Page
- Go to Your Page: First, navigate to your Facebook business page.
- Click on the ‘Edit Page’ Button: In the top right corner of your page, you will find an ‘Edit Page’ button. Click on it to enter the page settings.
- Select ‘Apps’ from the Menu: On the left-hand side, you’ll see a menu. Scroll down and select ‘Apps’. Here you should find the ‘Reviews’ option, which is often near the bottom.
- Enable the Review Tab: Click on the ‘Go to Application’ option if it is available. This will guide you through the steps to enable the Review tab. If you do not see this option, it means the Review tab is already activated on your page.
- Rearrange Your Page Layout: Once the Review tab is enabled, you can rearrange the tabs on your page to make the Review section more prominent. Go back into ‘Edit Page’ mode, and you will be able to drag and drop the tabs, moving the Review tab to the top, just under your profile picture. This makes it easier for visitors to see and access your reviews.
- Share the Review Tab Link: When you click on the Review tab, you can find the direct link to share with your customers. This is a great tool for encouraging reviews, as it saves your customers from having to navigate through your page. Include this link in emails, social media posts or as part of a direct call to action. Making it easy for your satisfied customers to leave reviews is key to building a strong collection of feedback.
How to Encourage Customers to Leave Reviews
Now that you have your Review tab set up, it’s time to start collecting those valuable reviews. Don’t be shy about asking your customers to leave feedback, especially if they’ve had a positive experience. Here are a few tips for gathering reviews:
- Send a follow-up email: After completing a service or sale, send your customer a polite follow-up email thanking them for their business and providing a direct link to your Facebook review page. Let them know that their feedback is important to you.
- Promote the review link on social media: Post the link to your review tab on your other social media channels, encouraging satisfied customers to share their thoughts.
- Ask in person: If you regularly interact with your customers face-to-face, simply ask them to leave a review. It’s amazing how many people will be happy to help when asked directly.
- Include the link in your email signature: Adding the review link to your email signature is a subtle way to remind people to leave feedback every time you communicate with them.
Why Reviews Matter
Reviews play a crucial role in establishing your business’s credibility. A collection of positive, genuine reviews can significantly raise your profile and help convert potential customers who may be on the fence. People trust the opinions of others, especially those who have firsthand experience with your products or services.
By encouraging your satisfied clients to leave reviews, you not only build trust with your audience but also enhance your visibility online. Facebook reviews are easily shareable and can help your page and posts gain more traction.
Tip: While you’re gathering reviews, don’t forget to leave reviews for services and products you’ve used as well. Supporting other businesses and contributing your own feedback helps to build a community of trust and authenticity online.
Happy review gathering! If you need help with social media management or creating a strategy to encourage customer interaction, feel free to reach out. We offer consultations for social media marketing plans, management and strategies to help your business thrive online.
