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How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
UK Business Growth A recent House of Commons report, compiling business statistics since the turn of the millennium, has shed some interesting light on how the UK business landscape has changed over the last 14 years. The number of private sector businesses has grown from around 3.4 million to just over 5.2 million, with the[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Google Update Mobile Friendly Websites More and more of us now own a smartphone. We sit on the train in the morning or while enjoying our coffee at Starbucks or Costa, texting business associates, friends, potential customers or surfing the web for the latest news or to make a quick purchase. The truth is, many[…]
Complaint Handling is an Opportunity to Impress If your business has never received a complaint from a customer, you’re either very lucky, extremely good at what you do or you haven’t been trading for long! All companies receive complaints from time to time. If you’re adept at handling customer complaints, you can make the difference[…]
Ask The Chancellors On Monday this week, I had the pleasure of visiting Facebook’s office in London for a special event. I received an email invitation just a week prior—short notice, but I was delighted to confirm my attendance. Although I was bursting with excitement, we were asked to keep the details of the event[…]
How to Become An Effective Home Worker On the face of it, what’s not to love about working from home? No rush hour traffic, and you can stay in bed until five minutes before you start work! You don’t even need to get dressed if you don’t want to. Who wouldn’t want to skip the[…]
Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]
How to Get the Best From Your Sales Team Does your company employ a salesperson or a sales team? Are they consistently meeting targets, or have they lost momentum and stopped bringing in the business you need? Before considering a change in personnel, ask yourself whether you’re providing them with the support and motivation they[…]
Small Businesses Need to Outsource to Survive! When running your own business, it quickly becomes clear that you can’t manage everything by yourself and some tasks are best left to the experts. According to Richard Branson, every successful business needs the right people in place. While big companies can afford to headhunt top talent, small[…]
