The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Do Search Engines and AI Understand Your Business?

Do Search Engines and AI Understand Your Business? You know what your business does. You know what you’re particularly good at, the problems you solve, the questions customers ask, the things that can go wrong and the lessons you’ve learned from years of actually doing the work. Your team knows even more. But how much[…]

How Often Should You Update Your Website?

How Often Should You Update Your Website? The short answer? It depends. What, you wanted a number? “Every month.” “Every six months.” “Every Tuesday after lunch.” Unfortunately, there isn’t a universal answer. The right frequency depends on your business, your objectives and the role your website plays in helping you achieve them. Some businesses only[…]

AI Isn’t Killing SEO But It Is Exposing Marketing Gaps

AI Isn’t Killing SEO But It Is Exposing Marketing Gaps Recently, we received one of those emails. You know the kind. The ones that confidently declare everything you know is obsolete, followed by a “framework” that will apparently fix it all. This one opened with: “The old SEO playbook is being shredded by AI.” Bold[…]

What Should Be Included On A Service Page?

What Should Be Included On A Service Page? Deciding what should be included on a service page can be tricky. Everyone has their opinion and the more people you ask the more confusing the answers seem to get. In this blog, we cover one more take for you and hope to shed some light on[…]

Creating Landing Pages that Convert

Creating Landing Pages that Convert Landing pages play an instrumental role in converting your website visitors into customers. What should a landing page look like? How do you use one? And what key features should it include? To help answer these questions and to provide a whole host of hot tips, we have created this[…]

How to Write a Press Release

How to Write a Press Release With the rise of digital media, press releases remain an effective communication tool for businesses. A well-crafted press release can help your brand capture the attention of journalists and news outlets and in turn, broaden your reach. In this article, we provide a step-by-step guide on how to write[…]

What Should be Included on a Product Page

What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your product. This blog post will guide you through the indispensable components of a truly successful[…]

What is Anchor Text?

What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might be thinking, “what on Earth is that?” or perhaps even, “why should I care?” But[…]

Product Photography Tips

Product Photography Tips Product photography is an essential aspect of website design, if your pictures aren’t appealing then you could end up losing interest. Good product photography helps to showcase your products in the best possible light, making them more attractive to potential customers. But how do you go about organising a product photo shoot?[…]

What to Consider When Commissioning a New Website

What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]

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