The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Why You Need to Dust Off Your Directory Listings

Why You Need to Dust Off Your Directory Listings For years, directory listings have been treated as an afterthought. Many businesses claimed their profile on a handful of directories years ago, forgot about them and moved on (ours included, because there are always more pressing things to do). Others dismissed them entirely, believing they had[…]

How Often Should You Update Your Website?

How Often Should You Update Your Website? The short answer? It depends. What, you wanted a number? “Every month.” “Every six months.” “Every Tuesday after lunch.” Unfortunately, there isn’t a universal answer. The right frequency depends on your business, your objectives and the role your website plays in helping you achieve them. Some businesses only[…]

Why Isn’t Google Showing My Meta Description?

Why Isn’t Google Showing My Meta Description? You’ve written a meta description for your web page. You’ve added it to the website and your SEO plugin may even be showing you a helpful preview of how your page could look in Google. Then you search for the page. Google is showing completely different wording. Helpful.[…]

AI Users Aren’t Searching in Keywords

AI Users Aren’t Searching in Keywords One of the most interesting insights from Semrush’s recent ChatGPT traffic study was that 65–85% of prompts do not resemble traditional search behaviour. For many marketers, that statistic signals the rise of AI search. For me, it signals something slightly different. I think we are witnessing a regression back[…]

Understanding Where Your Website Truly Ranks

Understanding Where Your Website Truly Ranks The significance of your website’s rank on Google is unquestionable. It’s a testament to your online presence, impacting your brand visibility, audience reach, and overall business success. However, do you know where you truly stand in this vast digital landscape? In this article we dive into the intricacies of[…]

What to Consider When Commissioning a New Website

What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]

Are Images Slowing Your Website Down?

Are Images Slowing Your Website Down? Website speed is a critical factor for improving your search engine rankings. While there are numerous ways to enhance your website’s loading speed, one of the most straightforward and impactful methods is optimising your images. Large, unoptimised image files are often the primary culprits behind sluggish site performance. If[…]

Google Core Web Vitals

Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]

User Intent

User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]

Ranking Well on Google

Ranking Well on Google Google, the most recognised and widely used search engine, has built its reputation on delivering to searchers exactly what they’re looking for. Over the years, it has evolved significantly, surpassing competitors like Ask Jeeves, Yahoo and Lycos. If you’re sitting there thinking “Who?”, then you’re already proving the point: Google’s adaptability[…]

Scroll to top