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Is Facebook for Business a Waste of Time? With all the changes Facebook has made over the years, particularly the algorithm updates in 2018, some businesses have started to question whether Facebook for Business is still worthwhile. Recent updates appear to favour content from friends and family over that of businesses and many digital marketing[…]
Facebook Did Not Sell Your Data Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook and put the blame firmly at the feet of[…]
Facebook Messenger Ads With over 2 billion active users globally, Facebook continues to be a vital platform for businesses of all sizes. If you still believe that Facebook is only effective for B2C marketing, it’s time to reconsider. Facebook Messenger Ads have revolutionised how businesses can connect with potential customers through direct communication, offering significant[…]
Facebook Pixel Explained Social media marketing and advertising have evolved significantly over recent years, and nowhere is this more evident than on Facebook. If your business has used Facebook Ads, you may have come across Facebook Pixel – a powerful tool that helps track conversions, remarket to those who have visited your website and target[…]
Successful Facebook Adverts At the Northamptonshire Chamber of Commerce Exhibition last year, I had the privilege of presenting one of the hour-long seminar slots. I chose to share insights on running Successful Facebook Adverts, a topic that was well-received by attendees. To provide even more value, I’ve condensed the key points of that seminar into[…]
Adding a Services Section to Your Facebook Business Page If you’re using social media to market your business, chances are you already have a Facebook Business Page. It’s essential that your page clearly presents all key information about your business, including the services or products you offer. The ‘Services’ tab on Facebook is a brilliant[…]
Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
Using Facebook as Your Business Page Facebook can be a fantastic platform for marketing your business and building relationships. Many business owners merge their personal Facebook profiles with their business pages, making it easier to manage both on a day-to-day basis. By using one main account, instead of multiple accounts for each business page you[…]
How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Our Facebook Success Story In 2015 Facebook compiled a ‘ Facebook Success Story’ about Business Development Specialists, The Last Hurdle and how they have grown their business through Facebook. In this interview, Jules White the founder of The Last Hurdle explains to Facebook how the business has grown and will continue to grow through their[…]
