We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Why Your Website Is Carrying Extra Baggage The Case for Minifying JavaScript and CSS What Does “Unminified” Even Mean? Ever run a website audit and been told off for “unminified JavaScript and CSS files”? Sounds dramatic, doesn’t it? Like your site’s hiding contraband in its code. Here’s the truth: JavaScript and CSS are the bits[…]
Robots.txt – The Bouncer at Your Website’s Door Meet Your Website’s Doorman If your sitemap is the guest list for your website, then robots.txt is the bouncer at the door. It’s a tiny but mighty text file that decides which guests (search engine crawlers) are allowed in, and which ones should be politely turned away.[…]
Sitemaps – The Secret Roadmap Your Website Can’t Do Without What on Earth Is a Sitemap (and Why Should You Care)? A sitemap is essentially a roadmap for search engines – think of it as sending Google a neatly annotated treasure map of your website. The most common type is an XML sitemap: a file[…]
Schema Markup for WordPress Made Simple At The Last Hurdle, we’re all about making digital marketing a little less intimidating. Today’s subject is schema markup—a technical term that sounds complicated, but once you get the hang of it, you’ll see it’s more about helping search engines tidy up their homework than anything else. What is[…]
Robots.txt – A Guide for WordPress Users Search engines are constantly crawling websites to index their content, but as a site owner, you have some control over what they can and can’t access. That’s where the robots.txt file comes in. This simple yet powerful tool allows you to manage how search engines interact with your[…]
Understanding the Difference Between Lossy and Lossless Compression When working with digital files, especially images, audio, and video, you may come across the terms “lossy” and “lossless” compression. But what do they mean, and how do they impact the quality and size of your files? Understanding these differences is important when choosing the right format[…]
What Are Landing Pages? Landing pages is a term that often carries multiple meanings depending on the context in which it is used. For instance, in analytics terms, a landing page refers to the first page a user arrives at when visiting a website. However, in digital marketing, a landing page has a much more[…]
Digital Marketing Case Study – iX5 Pest Control A Partnership Built on Collaboration and Growth At The Last Hurdle, we pride ourselves on building lasting relationships with our clients, tailoring our services to their unique needs and empowering their visions. One such partnership we’re particularly proud of is our ongoing collaboration with iX5 Pest Control,[…]
Google Search Console Recommendations Keeping up with the latest tools in digital marketing is vital if you want to stay competitive online. Google’s recent enhancements to Search Console are a game-changer, the new ‘Recommendations’ feature provides an intuitive way for businesses to improve their websites’ performance. This new tool offers personalised suggestions to help your[…]
Renewing Domain Names Your domain name is more than just an address on the internet. It’s the cornerstone of your online presence and often the first point of contact for potential customers. Ensuring your domain is renewed on time is vital for maintaining uninterrupted access to your website, emails and other digital assets. Here’s a[…]
