We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Understanding Features and Benefits Features and benefits are the backbone of any successful sales and marketing campaign. Unfortunately, many fall into the trap of believing that features alone are enough to sell a product, thinking that the more features they list, the better the product will seem. A poor sales and marketing campaign simply lists[…]
The Benefits of a CRM For a small business in these cash-strapped times, a customer relationship management (CRM) system may seem unnecessary but it can save you money in the long term. A good CRM integrates your entire business in one place providing the data you need to make informed decisions. Among other things this[…]
The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]
Silverstone Business Forum The Last Hurdle™ is delighted to be involved in the Silverstone Business Forum – a networking event with a difference that is held, surprise surprise, in Silverstone. The forum has been started by a group of local business people all of whom are keen to ‘give something back’ to the small and medium[…]
SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]
Is Email Marketing Dead? Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s worth investing in at all. So, is email marketing really dead?[…]
Business Networking A Key to Growth in 2014 As we roll into 2014 (and quite literally in my case, having indulged in far too many chocolates over Christmas), many small business owners are beginning to reflect on their goals and strategies for the coming year. For us at The Last Hurdle™, this is one of[…]
Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]
Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]
Business Development Plan Ever needed a simple, easy to follow yet very effective plan to develop your business? Well that’s what we provide after every consultation with a potential client but how do we write a business development plan? First Step The first step, we sit down with the potential client and delve into the[…]
