We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Why Website Design Gets All the Attention and Content Largely Gets Ignored There’s a pattern we see repeatedly when working with businesses on their websites. It doesn’t matter the sector, the size of the company, or whether the site is brand new or long overdue a refresh, the behaviour is remarkably consistent. When performance feels[…]
How to Remove Doubt From Your Website Most websites don’t lose customers because they look outdated. They lose customers because, somewhere between interest and action, doubt creeps in. Not enough doubt to trigger alarm bells.Just enough to make someone pause. On most small business websites, that pause is one of the biggest reasons conversions stall.[…]
If You Can’t Explain It Simply, Your Customer Won’t Buy It Most customers don’t decide not to buy because your product or service isn’t good enough. They decide not to buy because they don’t quite understand it. Not in a dramatic way. Not in a “this makes no sense at all” way.More in a subtle,[…]
What Actually Moves the Digital Marketing Needle (And What Just Looks Busy) Most businesses aren’t under-investing in digital marketing. They’re over-investing in activity. Websites are being updated. Content is being posted. Reports are being reviewed. Platforms are being “kept warm”. From the outside, it looks like a lot is happening and technically, it is. And[…]
ChatGPT Introduces Ads – What Does This Mean for AEO? OpenAI has confirmed that it will begin testing clearly labelled sponsored messages within ChatGPT in the U.S., marking a significant shift in how brands may appear inside AI-driven search and answer environments. For marketers, business owners and SEO professionals, the immediate question isn’t “Will ads[…]
What Website Health Scores Can’t Tell You At some point, many business owners become aware that their website has a “health score”. It might come from a report, an agency conversation, or a tool they’ve been encouraged to run. There’s usually a number involved, sometimes a percentage, and an unspoken sense that higher is better.[…]
Clarity Before Channels – Why Strategy Still Comes First When a new client joins us, one of the first questions that usually comes up, often very early on, is simple: “Which channels should we be using?” LinkedIn? Google Ads? Email? SEO? Socials? It’s a reasonable question. But it’s rarely the right place to start. Because[…]
You Can’t Optimise for Trust (But You Can Earn It) Trust has become a fashionable word in marketing. We talk about optimising for it.Measuring it.Building frameworks around it. But trust doesn’t really work like that. You can’t switch it on with a checklist, add it with a plugin, or optimise your way into it using[…]
When Marketing Becomes Alphabet Soup Spend enough time in marketing circles and you start to notice a pattern.Perfectly sensible ideas are discussed almost entirely in acronyms. SEO becomes SXO.SXO sits alongside AEO, GEO and now AIO.Add UX, UI, CX, SERPs, E-E-A-T and CWV, and suddenly it can feel as though marketing has evolved into its[…]
In Defence of Unfashionable Marketing Tools There’s a particular kind of criticism that crops up in marketing circles from time to time. “I hate stock images.”“That was clearly written by AI.”“Automation just feels impersonal.” They’re usually delivered as definitive statements. Sometimes as a slur against quality. Often without much interrogation of what the actual issue[…]
