We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Robots.txt – The Bouncer at Your Website’s Door Meet Your Website’s Doorman If your sitemap is the guest list for your website, then robots.txt is the bouncer at the door. It’s a tiny but mighty text file that decides which guests (search engine crawlers) are allowed in, and which ones should be politely turned away.[…]
Sitemaps – The Secret Roadmap Your Website Can’t Do Without What on Earth Is a Sitemap (and Why Should You Care)? A sitemap is essentially a roadmap for search engines – think of it as sending Google a neatly annotated treasure map of your website. The most common type is an XML sitemap: a file[…]
Schema Markup for WordPress Made Simple At The Last Hurdle, we’re all about making digital marketing a little less intimidating. Today’s subject is schema markup—a technical term that sounds complicated, but once you get the hang of it, you’ll see it’s more about helping search engines tidy up their homework than anything else. What is[…]
Working with Orchard Home Cleaning for Sustainable Business Development A Long-Standing Partnership Over the past 14 years, we have had the pleasure of working with Ann Brebner, a dedicated local business owner with multiple successful ventures. Our journey began when Ann attended one of Jules’ social media marketing training courses. After the session, her words[…]
What is the Difference Between Hex, RGB, and CMYK? When it comes to design and branding, colours play a vital role in creating the right impression. Whether you’re designing a website, printing marketing materials, or creating a logo, choosing the correct colour format is essential. Three common colour models you’ll encounter are Hex, RGB, and[…]
Robots.txt – A Guide for WordPress Users Search engines are constantly crawling websites to index their content, but as a site owner, you have some control over what they can and can’t access. That’s where the robots.txt file comes in. This simple yet powerful tool allows you to manage how search engines interact with your[…]
What Should Be Included in an Email Campaign? Email marketing remains one of the most effective digital marketing strategies, offering direct communication with your audience, high return on investment (ROI), and personalisation opportunities. Unlike social media or paid advertising, email campaigns allow businesses to connect directly with their subscribers, providing tailored content that nurtures relationships,[…]
Why Every Website Needs an FAQ Page If there’s one element of a website that’s often overlooked but has immense value, it’s the humble FAQ page. Short for ‘Frequently Asked Questions’, this section of a website can provide a wealth of information, offering benefits to both visitors and search engines alike. Yet, many businesses either[…]
How to Clear Your Browser Cache Have you ever updated a website but couldn’t see the changes? The issue might be your browser cache. Cached files help load websites faster, but they can sometimes prevent you from seeing the latest updates. This article will explain what cache is, why and when to clear it, and[…]
Understanding the Difference Between Lossy and Lossless Compression When working with digital files, especially images, audio, and video, you may come across the terms “lossy” and “lossless” compression. But what do they mean, and how do they impact the quality and size of your files? Understanding these differences is important when choosing the right format[…]
