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Facebook Ads – Choosing Your Audience and Setting Your Budget One of the key strengths of Facebook Ads is its ability to target specific demographics, ensuring your message reaches the right people—those who are more likely to engage and act upon it. After selecting the objective of your campaign, the next crucial steps are choosing[…]
Facebook Ads – Choosing the Objective of Your Campaign Facebook ads are a highly targeted digital marketing tool that, when applied correctly, can yield impressive returns on investment. However, many small businesses have dabbled in Facebook ads without seeing much success, often falling foul of restrictions such as text on images or spending a decent[…]
Our Facebook Success Story In 2015 Facebook compiled a ‘ Facebook Success Story’ about Business Development Specialists, The Last Hurdle and how they have grown their business through Facebook. In this interview, Jules White the founder of The Last Hurdle explains to Facebook how the business has grown and will continue to grow through their[…]
The New Look Google+ Google+ has undergone a significant revamp, with a new, more mobile-friendly platform focusing on Communities and Collections. The platform’s developers have been busy gathering user feedback, visiting people and businesses to find out exactly what they want from Google+. Compared to social media giants like Facebook and Twitter, Google’s attempt to[…]
Will Twitter Increase Character Length? This week, Re/code and The Wall Street Journal reported that Twitter is considering expanding the length of tweets from 140 characters to a staggering 10,000. While this rumour has surfaced before, a cryptic tweet from Twitter Co-Founder and CEO Jack Dorsey has given it new momentum. Dorsey shared a screenshot[…]
A Guide to Using Facebook Ads With over a billion active users globally, Facebook offers businesses an incredible opportunity to reach potential customers, grow brand awareness and increase revenue. In today’s “always-on” world, where people access products and services via smartphones and tablets, Facebook Ads provide an effective way to engage with your target markets.[…]
Social Media Platform of Choice For Jules, it’s Facebook. For me, it’s Twitter—our social media platforms of choice. Yes, we both use several platforms, but personally, I prefer the quick, concise nature of Twitter. I’m more inclined to use it to give a short update or have a browse to see what others are doing[…]
15 Ways to Optimise Your LinkedIn Profile Is your LinkedIn profile gathering digital dust, with few views, minimal connection requests and little engagement? If so, it’s not adding much value to you or your business. Here are 15 simple tips to optimise your LinkedIn profile and enhance your networking potential: Complete All Sections of Your[…]
New Facebook Profile Video Facebook has recently teased an exciting new feature allowing users to have a short looping video as their profile picture. According to the preview, users will be able to create a 7-second video to display on their profile. While the profile video will be visible from any device, creating and uploading[…]
Importance of Being Consistent on Twitter When marketing your business through social media, consistency is key. Staying in front of your target market and keeping up to date with your followers is essential, especially on platforms like Twitter. Social media and Twitter in particular, moves quickly. Your posts may only be visible for around 10[…]
