We are a marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Joined-Up Business Development for 2016 As we progress through the new year, you might be thinking about what lies ahead for your company in 2016. For SMEs, taking a step back to assess the business’s vital signs every so often is a sensible move. You may have done well in 2015, but how can you[…]
Effective Sales Techniques for Small Business Owners I’ve been a sales professional for over 18 years and nearly five years ago, I started The Last Hurdle with no financial backing and in the middle of a recession. Today, we have offices in Moulton Park, Northampton, I employ a small team of experts and we’re expanding[…]
There Is No Value in Free The Dangers of Giving Stuff Away It can be tempting, especially when you are just starting out, to offer your products or services for free. The reasoning is simple: get your offering out there, let people use it, hopefully like it and then they’ll come back, willing to pay[…]
How to Ask for the Business! At The Last Hurdle, our expertise lies in helping businesses develop by providing the tools, advice and strategies they need to move forward. One area where many SMEs struggle is sealing the deal once all the presentations and discussions have wrapped up. You’ve got the product, the skills, the[…]
Needs Analysis A “Needs analysis” is often dismissed as sales jargon, a phrase that can put people off, especially those who instinctively mistrust anything sales-related. But what does it actually mean? Simply put, Needs Analysis is about finding out what your prospective client wants—before attempting to make a sale. It’s about asking: How may I[…]
Features vs Benefits The key to a successful sale is aligning the benefits of your product or service with your customers’ needs. Think of it as offering the solution to a specific problem they face. Today’s salespeople are problem solvers, using their product or service to make life easier for their customers. Features vs Benefits:[…]
How to Get the Best From Your Sales Team Does your company employ a salesperson or a sales team? Are they consistently meeting targets, or have they lost momentum and stopped bringing in the business you need? Before considering a change in personnel, ask yourself whether you’re providing them with the support and motivation they[…]
How to Close More Sales Before you can expect to close a sale, you must first earn the right to ask for it. You do this by delivering on your promises, following up on customer requests and demonstrating professionalism. Show up for appointments on time, be prepared and approach each interaction with a genuine eagerness[…]
Selling for Beginners Sales has evolved significantly in recent years. The old-fashioned idea that success in sales depends on having the ‘gift of the gab’ no longer holds true. Today’s customers aren’t looking to be sold to—they want to have a conversation with someone who can solve their problems. The most important skill in sales[…]
Five Ways to Improve Your Sales Performance Many small business owners don’t see themselves as salespeople, but in reality, they are! Most have had no formal sales training and wouldn’t dream of calling themselves the ‘company salesperson,’ yet they are responsible for driving the business forward. The truth is, it’s not a lack of sales[…]
