The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

digital marketing

Your Website Has Been Copied – What Are Your Rights?

Your Website Has Been Copied – What Are Your Rights? Occasionally we invite expert guest bloggers to submit a post which are usually very well received by our readers. This week will be no exception I am sure: Liz Appleyard, Commercial Solicitor and Partner at renowned local solicitor firm Tollers, shares some valuable advice applicable to[…]

Facebook Dislike Button

Facebook Dislike Button Yesterday, Facebook founder Mark Zuckerberg announced that the social media giant is working on introducing a ‘Dislike’ button—or something similar—for its 1.5 billion users. Zuckerberg explained that the new feature is intended to help users “express empathy” for sad or unfortunate posts. For instance, when someone shares bad news or a tough[…]

Employees as Brand Advocates on Social Media

Employees as Brand Advocates on Social Media A good idea? On the surface, getting employees to act as brand advocates on social media seems like a brilliant idea. You run a great company and naturally, all your staff are 100% behind your product or service. They’re eager to tell their friends, family and social media[…]

Social Media Principles

Social Media Principles Back in the day, before the internet became the marketing giant it is today, if you wanted to get your brand in front of thousands of people, you needed to spend a significant amount of money on TV commercials or national press ads. Fast forward and we now have social media platforms[…]

Introducing the Top Level Domain .UK

Introducing the Top Level Domain .UK Businesses within the UK and Northern Ireland are currently witnessing a revolutionary online development with the introduction of the new top level domain .uk created by the Governing body, Nominet. The new domain allows a quicker and more accessible gateway for businesses and users to grow and cultivate within[…]

Why LinkedIn SWAM is Causing Concern

Why LinkedIn SWAM is Causing Concern Businesses and individuals who use LinkedIn to promote and network on a regular basis will have become aware of the LinkedIn SWAM policy. It stands for Site-Wide Automatic Moderation and was introduced for the noble purpose of reducing the amount of spam on discussion groups. LinkedIn SWAM allows moderators and[…]

Is Email Marketing Dead?

Is Email Marketing Dead? Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s worth investing in at all. So, is email marketing really dead?[…]

Marketing in the Digital Age

Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]

Digital Marketing for Small Businesses

Digital Marketing for Small Businesses Unlocking Your Business’s Potential The importance of digital marketing cannot be overstated, especially for small businesses looking to increase visibility, grow their customer base and compete effectively in today’s marketplace. While the idea of digital marketing may seem daunting at first, the potential rewards are significant. In a world where[…]

Google+ Demographics

Google+ Demographics Although it may not yet rival Facebook in terms of sheer user activity, Google+ has grown rapidly since its launch in June 2011. With 235 million active users – nearly 100 million more than Twitter at the time – Google+ is quickly becoming a key player in the social media landscape. With such[…]

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