We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Meta Titles and Descriptions – Small Words, Big Impact When it comes to SEO, it’s often the small things that make the biggest difference.Take meta titles and descriptions, those short snippets that appear in Google search results. They might not look like much, but they’re your website’s first impression. The make-or-break moment where someone decides[…]
Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]
The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]
What Are Landing Pages? Landing pages is a term that often carries multiple meanings depending on the context in which it is used. For instance, in analytics terms, a landing page refers to the first page a user arrives at when visiting a website. However, in digital marketing, a landing page has a much more[…]
The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re an important factor in shaping public opinion about your business. A positive review can attract potential customers, while a[…]
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
Why You Should Have Rules of Acceptance for Your Guest Blog Allowing guest blogs on your website is a great way to generate high-quality content, improve your site’s SEO and offer a fresh voice for your audience. It can relieve the pressure of always having to create new content, provide valuable backlinks to high-ranking sites[…]
Automating Your Business A Balanced Approach There are certain aspects of running a business that many of us would love to automate and there are plenty of tools out there to help do just that. However, some SMEs, perhaps pressed for time or seeking a quick fix, often see automation as a means to an[…]
Your Website Has Been Copied – What Are Your Rights? Occasionally we invite expert guest bloggers to submit a post which are usually very well received by our readers. This week will be no exception I am sure: Liz Appleyard, Commercial Solicitor and Partner at renowned local solicitor firm Tollers, shares some valuable advice applicable to[…]
Facebook Dislike Button Yesterday, Facebook founder Mark Zuckerberg announced that the social media giant is working on introducing a ‘Dislike’ button—or something similar—for its 1.5 billion users. Zuckerberg explained that the new feature is intended to help users “express empathy” for sad or unfortunate posts. For instance, when someone shares bad news or a tough[…]
