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Is Facebook for Business a Waste of Time? With all the changes Facebook has made over the years, particularly the algorithm updates in 2018, some businesses have started to question whether Facebook for Business is still worthwhile. Recent updates appear to favour content from friends and family over that of businesses and many digital marketing[…]
Facebook Did Not Sell Your Data Facebook and the Cambridge Analytica scandal has been big news around the world in recent months, culminating in CEO Mark Zuckerburg appearing before a Senate Committee to answer some pretty searching questions. Many ‘experts’ have been quick to condemn Facebook and put the blame firmly at the feet of[…]
Social Media User Stats in the UK 2017 By the end of the decade, it’s expected that nearly 3 billion people will be using social media in one form or another. Whether you’re a Facebook aficionado, a Snapchat enthusiast or prefer the professional edge of LinkedIn, there’s no denying that these platforms provide businesses with[…]
Tips for Using Video on Social Media In recent years, video has become a crucial part of social media marketing for businesses of all sizes. With user-friendly online video editing services and the powerful cameras built into most smartphones, there is an abundance of opportunities to create engaging and imaginative video content. Businesses can upload[…]
Facebook Messenger Ads With over 2 billion active users globally, Facebook continues to be a vital platform for businesses of all sizes. If you still believe that Facebook is only effective for B2C marketing, it’s time to reconsider. Facebook Messenger Ads have revolutionised how businesses can connect with potential customers through direct communication, offering significant[…]
Facebook Gather In January 2018, I had the privilege of attending Facebook Gather, an exclusive event in Brussels where 250 delegates from across Europe came together to share best practices. Held at the architecturally impressive Cube, the event featured renowned speakers, including Facebook’s Chief Operating Officer, Sheryl Sandberg, who discussed efforts to combat fake news[…]
Facebook Pixel Explained Social media marketing and advertising have evolved significantly over recent years, and nowhere is this more evident than on Facebook. If your business has used Facebook Ads, you may have come across Facebook Pixel – a powerful tool that helps track conversions, remarket to those who have visited your website and target[…]
Twitter Increases to 280 Characters The big news for Twitter enthusiasts this month is the increase in post character count from 140 to 280. It marks one of the most significant changes for the social media platform since it first launched in 2006. While the new limit was trialled in September, it officially rolled out[…]
10 Ways to Make the Most of LinkedIn For those looking to expand their business network or create an effective online job profile, LinkedIn is an invaluable platform. However, many users open an account, upload their CV, and then fail to take full advantage of the many features LinkedIn has to offer. Like all professional[…]
Social Media Marketing Plan – You’ve Got to Have a Plan, Stan! Social Media Marketing, like all business development efforts, will yield much better results when driven by a clear, structured plan. Without a coherent strategy, you may find that your time and money yield a disappointing return. Creating a Social Media Marketing Plan When[…]
