We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
What Every Homepage Should Include (And Why It Matters) A homepage carries more responsibility than any other page on your website.It’s the front door, the welcome mat, the first impression and the place where visitors decide whether they want to know more about your business. A great homepage doesn’t try to say everything.It includes the[…]
Website Credibility Clues How your website earns trust When someone lands on your website, they make judgements fast.Three seconds. Sometimes less. Before they click a button or read your carefully crafted copy, they’re scanning for something far more important: “Can I trust you?” These instant, subconscious assessments are what we call credibility clues, the subtle[…]
Meta Titles and Descriptions – Small Words, Big Impact When it comes to SEO, it’s often the small things that make the biggest difference.Take meta titles and descriptions, those short snippets that appear in Google search results. They might not look like much, but they’re your website’s first impression. The make-or-break moment where someone decides[…]
Making Sense of Readability Scores Whether you’re writing blogs, product pages or newsletters, your goal is simple, to get your message across clearly. But even the most well-written piece can miss the mark if it’s hard to follow. That’s where readability scores help keep your content on track. Ever read a web page that made[…]
The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]
What Are Landing Pages? Landing pages is a term that often carries multiple meanings depending on the context in which it is used. For instance, in analytics terms, a landing page refers to the first page a user arrives at when visiting a website. However, in digital marketing, a landing page has a much more[…]
The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re an important factor in shaping public opinion about your business. A positive review can attract potential customers, while a[…]
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
Why You Should Have Rules of Acceptance for Your Guest Blog Allowing guest blogs on your website is a great way to generate high-quality content, improve your site’s SEO and offer a fresh voice for your audience. It can relieve the pressure of always having to create new content, provide valuable backlinks to high-ranking sites[…]
Automating Your Business A Balanced Approach There are certain aspects of running a business that many of us would love to automate and there are plenty of tools out there to help do just that. However, some SMEs, perhaps pressed for time or seeking a quick fix, often see automation as a means to an[…]
