Once you have decided on your campaign objectives, identified your audience and set your budget, the next step is to create a powerful ad that stands out and gets people to click to your chosen location. Facebook Ad Manager makes this easy and all you have to do is come up with that image that will grab your target market’s attention and the wording to explain succinctly what is on offer.
Facebook Ads How to Create Powerful Copy
The first choice on the panel is whether you want a single image or video, or multiple images for your ad. An eye-catching image can make all the difference when it comes to attracting attention to your advertisement when it finally goes live. Make sure that this ties in, though, with what you are offering or want your audience to see. If you are selecting a single image you can choose up to 5 to appear, simply click on the images section and you will see a box appears for you to add more images. I recommend adding a few different images and monitoring which appeals more to your audience, the audience preference has surprised me on more than one occasion!
There is also the option to create your own business Facebook page if you have not already done so. Without a Business Page, if you place an ad it will appear on the right of the audience page. If you have a Facebook page, you can then opt to have your ad appear within the actual news feed which could give it more chance of being noticed and acted upon.
Next comes the text for your ad. You need to make sure that this connects effectively with what you want to get your potential customer to do. Try to keep your focus on one particular concept rather than going off at a tangent and keep everything easy to understand. Your ad should be relevant to what your audience see when they click on the link and head to their destination. In other words, you need to fulfill that person’s expectations completely if you want more chance of making the conversion you are looking for.
Facebook Ads How to Create Powerful Copy Our tips:
- Keep it simple.
- Keep it direct.
- Have a strong call to action.
Next there needs to be a compelling headline that grabs the attention, included along with your destination url. You can also put in an additional description about the product you are promoting and an optional call-to-action button.
One helpful part of the page is the preview column on the right hand side where you can actually see what your ad will look like when it is posted on news feeds, on mobile and on audience networks approved by Facebook.
While Facebook Ad Manager does most of the work for you in this section, the look and content of the campaign is down to you and your marketing team. Creating short, engaging ad copy is an art in itself and using the right words as well as the right image can make all the difference. This is one area of your ad campaign that you will have to tweak and test to make sure you are achieving the impact you are looking for.
Remember: When creating Facebook Ads, be specific with what you want to achieve, who you are targeting and really think what your target market will want to see. In other words put yourself in their position. what will make them click your Facebook ad, what will they expect to see and what should the ideal outcome be.
Once you have completed the Creatives part, Facebook Ad Manager gives you the option to review your order or place it and start running the campaign.
Now we have completed Facebook Ads How to Create Powerful Copy. The fourth and final step in this series is to examine the metrics Facebook produces to see how your campaign is performing. We will cover this in next week’s article. If you missed the previous week’s then you can still read: Facebook Ads Choosing the Objective of Your Campaign and Facebook Ads Choosing Your Audience and Setting Your Budget by clicking on the titles.
If you have any questions regarding Facebook Ads or need a Facebook specialists to look after your advert campaigns: from creating the visuals to managing the responses, then contact The Last Hurdle social media team on 01604 654545.