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Protecting Your WordPress Website As a small business owner, you’ve put blood, sweat, and tears into crafting a visually appealing and user-friendly WordPress website. You will, if you have been following our advice, optimised the content to be appealing to users and search engines and shared your industry knowledge and advice to your target market[…]
What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your product. This blog post will guide you through the indispensable components of a truly successful[…]
What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might be thinking, “what on Earth is that?” or perhaps even, “why should I care?” But[…]
Product Photography Tips Product photography is an essential aspect of website design, if your pictures aren’t appealing then you could end up losing interest. Good product photography helps to showcase your products in the best possible light, making them more attractive to potential customers. But how do you go about organising a product photo shoot?[…]
What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]
GoDaddy WordPress Hosting Data Breach In this article, we highlight a significant data breach that has impacted brands reselling GoDaddy Managed WordPress hosting. We aim to reassure our clients, offer guidance for those affected by the breach and share practical tips to help prevent hacking attempts on your website. What Has Happened? According to an[…]
Are Images Slowing Your Website Down? Website speed is a critical factor for improving your search engine rankings. While there are numerous ways to enhance your website’s loading speed, one of the most straightforward and impactful methods is optimising your images. Large, unoptimised image files are often the primary culprits behind sluggish site performance. If[…]
Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
What is UX? A popular buzzword in digital marketing, UX stands for User Experience. But what does that mean? If you ask three different people, you’re likely to get three different answers. This can make UX feel like yet another layer of smoke and mirrors from the digital world. However, this article aims to demystify[…]
