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Protecting Your Business Using a Verified Twitter Account Recently, Twitter announced plans to make verified accounts more accessible, allowing more users to apply for verification rather than relying solely on Twitter’s selection. This change benefits public figures and major companies, enabling them to prove their authenticity, particularly when targeted by impersonation. In an earlier announcement,[…]
The Basics of 360 Degree Pictures 360 degree pictures have transformed the way we capture moments, offering stunning panoramic views perfect for scenic landscapes. Also known as panoramic shots, 360 degree pictures can now be easily taken using the ‘Pano’ feature on most smartphones. This makes it convenient to take a quick 360degree shot when[…]
Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
A Few More Social Media Marketing Tips Social media marketing has firmly established itself as one of the most powerful tools available to SMEs. When leveraged effectively, it can deliver substantial returns on investment (ROI). According to Social Media Today, with the right approach and sufficient effort, social media can offer one of the highest[…]
Are You Making the Most of LinkedIn Long Form Posts? For some time now, LinkedIn has offered users the opportunity to publish long-form posts on their profiles. For small businesses, this presents a fantastic way to reach potential customers and networking partners, helping to build a solid online reputation. When you publish a LinkedIn long-form[…]
Are You Using Instagram to Advertise Your Business? With over 400 million users worldwide and three-quarters of them outside the USA, Instagram is fast becoming the social media platform of choice for a wide range of businesses. While it’s often viewed as a B2C platform, the truth is that Instagram’s highly visual nature makes it[…]
Using Facebook as Your Business Page Facebook can be a fantastic platform for marketing your business and building relationships. Many business owners merge their personal Facebook profiles with their business pages, making it easier to manage both on a day-to-day basis. By using one main account, instead of multiple accounts for each business page you[…]
How to Change Your Facebook Business Page Name Choosing a business name is as important as how you market your company. Your name should be catchy, unique and suited to the service or product you offer. Whether you’re a well-established business using Facebook for marketing or just starting out, you may want to update your[…]
Why Graphics Are Important for Successful Social Media Marketing The old adage that a picture paints a thousand words is more relevant than ever in social media marketing. As humans, we are inherently visual, processing images faster and more effectively than written text. Images grab our attention, spark interest and evoke emotional responses in ways[…]
Why LinkedIn Adverts Are Worth A Look If you want to target business professionals more intelligently, then you need to go where they hang out—enter LinkedIn Adverts. As the biggest business network online, LinkedIn offers a valuable platform for creating fresh leads, attracting followers and reaching your target market more effectively. What Are LinkedIn Adverts?[…]
