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SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]
Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]
Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]
Does Your Website Load Fast Enough? We live in a fast-paced digital world and when it comes to browsing the internet, patience is in short supply. Recent statistics confirm just how impatient users can be when waiting for a website to load. If your website doesn’t load quickly enough, you risk losing valuable traffic and[…]
What is a Keyword Research? Keyword research is the process of identifying the words and phrases your target market uses when searching for your product or service on search engines like Google. By integrating effective keywords into your website’s content, you increase your chances of climbing the natural (unpaid) rankings within search engine results pages[…]
