The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

SEO

What to Consider When Commissioning a New Website

What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]

GoDaddy WordPress Hosting Data Breach

GoDaddy WordPress Hosting Data Breach In this article, we highlight a significant data breach that has impacted brands reselling GoDaddy Managed WordPress hosting. We aim to reassure our clients, offer guidance for those affected by the breach and share practical tips to help prevent hacking attempts on your website. What Has Happened? According to an[…]

Are Images Slowing Your Website Down?

Are Images Slowing Your Website Down? Website speed is a critical factor for improving your search engine rankings. While there are numerous ways to enhance your website’s loading speed, one of the most straightforward and impactful methods is optimising your images. Large, unoptimised image files are often the primary culprits behind sluggish site performance. If[…]

Google Core Web Vitals

Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]

User Intent

User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]

Google My Business

Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]

Ranking Well on Google

Ranking Well on Google Google, the most recognised and widely used search engine, has built its reputation on delivering to searchers exactly what they’re looking for. Over the years, it has evolved significantly, surpassing competitors like Ask Jeeves, Yahoo and Lycos. If you’re sitting there thinking “Who?”, then you’re already proving the point: Google’s adaptability[…]

Google Ads Timing is Everything

Google Ads Timing is Everything Setting up a Google Ads Pay Per Click (PPC) campaign can be daunting, especially with all the jargon and multiple settings to navigate. One key area that is often overlooked, even by those who are experienced (you would be surprised how many PPC campaigns we take over from other professionals[…]

What is UX?

What is UX? A popular buzzword in digital marketing, UX stands for User Experience. But what does that mean? If you ask three different people, you’re likely to get three different answers. This can make UX feel like yet another layer of smoke and mirrors from the digital world. However, this article aims to demystify[…]

Website Redirects

Website Redirects In this month’s article, we’re diving into the importance of website redirects. A redirect is the process of re-routing a user or search engine from one URL to another at your request. Whether you’re managing a site redesign or retiring outdated pages, redirects are an essential tool for maintaining a healthy website. Why[…]

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