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Protecting Your WordPress Website As a small business owner, you’ve put blood, sweat, and tears into crafting a visually appealing and user-friendly WordPress website. You will, if you have been following our advice, optimised the content to be appealing to users and search engines and shared your industry knowledge and advice to your target market[…]
How to Write a Press Release With the rise of digital media, press releases remain an effective communication tool for businesses. A well-crafted press release can help your brand capture the attention of journalists and news outlets and in turn, broaden your reach. In this article, we provide a step-by-step guide on how to write[…]
What Should be Included on a Product Page Creating a great product page is like assembling a sophisticated jigsaw puzzle. Each element plays a crucial part in forming the complete picture – a compelling, persuasive, and informative showcase of your product. This blog post will guide you through the indispensable components of a truly successful[…]
The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re an important factor in shaping public opinion about your business. A positive review can attract potential customers, while a[…]
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
What is Anchor Text? A look at Anchor Text, Links, SEO, and the Wonderful World of Web Navigation. Hello and welcome along to The Last Hurdle blog, this week we take an in depth look at “anchor text.” You might be thinking, “what on Earth is that?” or perhaps even, “why should I care?” But[…]
What is ChatGPT? There has been a lot of exciting talk about AI and in particular ChatGPT, but most of us are very much in the dark about exactly what ChatGPT is, what it can do, it’s limitations and whether or not we should be using it. Of course, if you ask anyone what their[…]
Product Photography Tips Product photography is an essential aspect of website design, if your pictures aren’t appealing then you could end up losing interest. Good product photography helps to showcase your products in the best possible light, making them more attractive to potential customers. But how do you go about organising a product photo shoot?[…]
Twitter Blue Tick We are huge fans of Twitter, yes even with the recent hiccups; we all stumble right? Personally, I love the space, as our connections are all such a positive and supportive bunch and together, we have weathered the turmoil of recent years. I am honoured to call a large number of these[…]
What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]
