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Why Organic SEO is More Important Than Ever You may have noticed that Google has reduced the number of ad spaces that appear in its search results. While this might please consumers looking for products or services, for marketing professionals and businesses, the Google AdWords landscape has become much more competitive—especially for those in service[…]
Facebook Ads – Measuring Your Performance Once your Facebook ad campaign has been approved and is live, you can monitor its performance through the Facebook Ads dashboard. The success of any marketing campaign depends not only on checking progress but also on interpreting the results effectively. Over the last few years, social media platforms have[…]
Facebook Ads – How to Create Powerful Copy Once you’ve set your campaign objectives and identified your audience and established your budget, the next step is to create an ad that stands out and encourages clicks. Facebook Ad Manager makes this straightforward, but the key to success lies in crafting compelling visuals and writing powerful ad[…]
Using Facebook Adverts Since the introduction of boosted posts, Facebook adverts have become an excellent way to reach specific target markets. Fast forward a few years, and with significant advancements in demographics, user behaviour tracking and various high-tech algorithms, Facebook adverts now deliver one of the highest returns on investment (ROI) in the digital advertising[…]
Facebook Ads – Choosing Your Audience and Setting Your Budget One of the key strengths of Facebook Ads is its ability to target specific demographics, ensuring your message reaches the right people—those who are more likely to engage and act upon it. After selecting the objective of your campaign, the next crucial steps are choosing[…]
Facebook Ads – Choosing the Objective of Your Campaign Facebook ads are a highly targeted digital marketing tool that, when applied correctly, can yield impressive returns on investment. However, many small businesses have dabbled in Facebook ads without seeing much success, often falling foul of restrictions such as text on images or spending a decent[…]
10 Tips for Keeping Children Safe on Social Media There’s no doubt that much more of our lives are conducted online than ten or fifteen years ago. With the popularity of social media platforms such as Facebook, Twitter, Snapchat and Instagram, we are now all connected in ways we may not have thought possible back[…]
SEO Versus User Engagement Finding the Right Balance A large part of marketing is a balancing act between what you want to achieve and the time and resources available to accomplish it. While big corporations have dedicated marketing teams working full-time, most SMEs have more limited resources, making it difficult to strike the right mix[…]
Changes Made to Google’s Webmaster Guidelines A few quiet changes have been happening over at Google this month, specifically within the Webmaster Guidelines. Unlike the speculation that surrounded the recent changes to Google’s core algorithm, these updates have slipped under the radar, but they are still important for anyone managing a website. Changes to Google’s[…]
Our Facebook Success Story In 2015 Facebook compiled a ‘ Facebook Success Story’ about Business Development Specialists, The Last Hurdle and how they have grown their business through Facebook. In this interview, Jules White the founder of The Last Hurdle explains to Facebook how the business has grown and will continue to grow through their[…]
