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The Importance of Customer Reviews and How to Encourage Them In today’s interconnected world, businesses understand the power that customer reviews hold. They’re not just a barometer of the quality of your products or services; they’re an important factor in shaping public opinion about your business. A positive review can attract potential customers, while a[…]
User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]
Social Media Planning for 2020 As we welcome the New Year, it’s the perfect time to turn our attention to planning for the year ahead. If you’re working on your marketing strategy, now is the moment to extend that planning to your social media content. A well-thought-out social media plan can make a world of[…]
15 Social Media Content Ideas Creating a consistent flow of fresh, engaging social media content can sometimes feel like a daunting task. To help spark your creativity, here’s a list of 15 social media content ideas to get you started: Run a Competition Competitions are a fantastic way to boost engagement and expand your reach.[…]
The Benefits Of Having Your Blog On Your Website For most savvy businesses, regular blogging is an essential part of their overall marketing strategy and a great way to engage customers. Without it, websites can become static and struggle to keep up with Google’s preference for fresh, updated content. There are several ways you can[…]
Top 5 Tips for Video Editing This article comes from one of our talented Digital Marketing Apprentices. Over the past couple of months, he has been kept busy editing client videos ranging from competitions for a local garage and beauty product reviews, to workout sessions with a well-known personal trainer. While hiring a professional videographer[…]
How To Write A 30 Minute Blog Since high quality content became essential for businesses with an online presence, many have struggled with blog writing. For some, it comes easily, but for others, it can feel like pulling teeth, with one 300-500 word blog taking days to complete. If you want to get into the[…]
What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]
