We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Demand Capture vs Demand Creation How Marketing Actually Works Marketing doesn’t work the way many businesses expect Many businesses believe marketing should create demand. That if you run the right campaign, say the right things, or push hard enough, people will suddenly need what you offer. In reality, most marketing works very differently. It works[…]
The Work You Don’t Take Will Define Your Business Running a business isn’t just about winning work. In fact, one of the most important shifts you’ll make is learning that growth doesn’t come from saying yes to everything. It comes from knowing when not to. That’s not always an easy lesson. Especially when enquiries are[…]
Are You Sure You Know Who You’re Marketing To? What if the thing holding back your growth isn’t your offer, your budget, or your SEO, but a misunderstanding of who you’re actually selling to? Be honest. When was the last time you properly questioned who your target market is? Not the version written in your[…]
What Is a Fractional Marketing Manager? If you’ve come across the term fractional marketing manager and thought, “That sounds interesting… but what does it actually mean?” you’re not alone. It’s one of those phrases that gets used a lot, often without much explanation. And yet, for many growing businesses, it turns out to be exactly[…]
The Content Audit – How to Find Hidden Gems in Your Blog Archive When was the last time you looked through your old blogs? If your answer is somewhere between “ages ago” and “never,” you’re not alone. Most businesses create brilliant content, post it, and then move on, leaving a digital treasure chest of forgotten[…]
Working with Orchard Home Cleaning for Sustainable Business Development A Long-Standing Partnership Over the past 14 years, we have had the pleasure of working with Ann Brebner, a dedicated local business owner with multiple successful ventures. Our journey began when Ann attended one of Jules’ social media marketing training courses. After the session, her words[…]
Marketing Without Guesswork Marketing can be costly, and without the right insights, businesses may end up spending on ineffective strategies. Understanding what marketing works ensures that your budget and efforts are placed where they yield the highest return. But how can you truly know what’s working and what’s not? The answer lies in data, tracking,[…]
Why Giving Clients What They Want Isn’t Always the Best Strategy As a digital marketing company, it’s our job to help clients achieve their marketing goals. However, sometimes what a client wants, isn’t always what they need. The client may “want” to do a Pay Per Click (PPC) campaign but what they “need” is to[…]
And Faith is Restored… This week, I received an email that stopped me in my tracks and even prompted me to change the topic of this article. Like many of you, I’ve been inundated with “Coronavirus deal emails,” many of which are clumsy attempts to capitalise on panic buying. On the other hand, I’ve also[…]
Tips for Working Productively from Home Whether it’s because employers are adopting flexible working practices, you need to complete an urgent task in the evening or you’ve ventured into freelancing, more and more of us are choosing to work from home. One of the most crucial aspects of this shift, of course, is ensuring that[…]
